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Learn how to apply to Venture Atlanta May 2019 and get your company showcased. Fill out the web form and follow us on Twitter and LinkedIn for updates and tips. Dates to remember: applications open on May 15th and close on August 2nd. Don't miss this opportunity!
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How to Apply to Venture Atlanta May 2019
Ask • Fill out web form about your company: • bip-capital.com/corporate-submissions • Follow Us on Twitter and LinkedIn: • @BIPCapital • @cresferrell • Tag us on Twitter to share lessons, advice, and tips you learn throughout the session in real time Prepping for Venture Atlanta
Dates to Remember • May 15th – applications open • August 2nd – Applications close for Presenting and showcase Companies • Showcase companies are allowed to setup a booth in the main lobby • August 8th – companies notified if selected for Pitch off • 30 companies selected for pitch • August 14th – Pitch off in front of Judges • October 16-17 – Venture Atlanta Prepping for Venture Atlanta
Objectives Grab – 3 C’s • Clear, Concise and Compelling • Short amount of time to grab the attention Convey the essence and energy • You have identified a problem and have best solution Sell, not describe • This is first impression; only get one chance to make a good one • Don’t explain the entire business plan This is a First Date • No VC will invest on the spot or first meeting, if they do you don’t want them • Want to get them to take a follow-up meeting; only get one time to make a 1st impression Help them develop an investment thesis Prepping for Venture Atlanta
Do’s | Don’ts DO DON’T • Go beyond 1 page on executive summary • Don’t deviate from format • Describe other market you can attack • STAY FOCUSED! • Suggest valuation • Acronyms • Superfluous Words • E.g., Dynamic, Next Generation, Innovative • Latch onto Buzzwords • E.g., Machine Learning, Big Data, AI • Be respectful of time, keep summary concise • Allow for questions • Describe by analogies • Address issues that are problematic to your company or funding head-on • Study examples on the web • Google “VC Executive Summary” Prepping for Venture Atlanta
Tips | Secrets If $0 revenue right now, product and story must be compelling Momentum and traction are important Describe how you are going to make money, more importantly profit Prepping for Venture Atlanta
Executive Summary Template This is your 1st impression! FILL OUT EVERY SECTION OF THE TEMPLATE; DON’T LEAVE ANY BLANK HAVE MULTIPLE PEOPLE PROOF YOUR SUMMARY Be Realistic! Prepping for Venture Atlanta
MARKET SIZE EXAMPLE Prepping for Venture Atlanta
COMPETITION EXAMPLE Product Usage Product Sentiment (NPS) Customer Health CS Playbook Product Tours & In-app Message COMPANY A COMPANY B COMPANY C COMPANY D COMPANY E COMPANY F Prepping for Venture Atlanta Very high High Medium Low Very low
BUSINESS MODEL - EXERCISE Large market share is not a guarantee for profits • GM vs. Tesla • Unites Airlines vs. Southwest • Kodak vs. Innovation 22 Profit Models • “The Profit Zone” by Adrian Slvwotzky The odds you have come up with a new profit model is very low Explain your Business Model Prepping for Venture Atlanta
Questions Prepping for Venture Atlanta