Custom FB Cover Videos Create A Custom Brand Experience

1. Custom FB Cover Videos Create A Custom Brand Experience Trying to figure out Facebook’s algorithms?Here’s one thing you can be sure of. Facebook continues to give priority to video content, and even more so to content which is uploaded directly to the platform. Create Content Consumers Want To See Facebook continues to increase and push how video content can be incorporated in fun and engaging ways. The brands which leverage these tools at their disposal are the ones which make the biggest impressions on their customers. One of the biggest impressions you can make on your customers is through video FB covers. With the page cover being the first part of your page that your target audience sees, it’s an especially important element to invest in. Here’s how custom FB video covers differ from other video content on Facebook: 1.The content has to be 20-90 seconds long. 2.The videos must have a minimum size of at least 820 x 312 pixels. The official recommendation is 820 x 462 pixels. Cover videos auto-play and play on a continuous loop, making it crucial to include your branding in every part of your video. Fb cover videos also play without sound automatically, with the option to un-mute in the bottom right corner. This gives you the creative freedom to incorporate sound to reinforce your branding or to omit it altogether, if it’s deemed excessive. Either way your video should be easy to understand, with or without audio. Get Mobile Friendly—Your Customers Are And of course, there’s the all-important optimization for mobile – this is true for all content these days. With consumers increasingly viewing content, researching products to purchase and interacting with brands on their phones, making sure your content is optimized for mobile is non-negotiable. Now that we’ve gone over the nitty gritty of the who (your brand and your customers), the what (custom video FB covers) and the where (Facebook), let’s dig a little deeper into the why.

2. Create Unforgettable Brand Experiences Video marketing is hands down one of the best tools in your marketing arsenal and can help you with everything from building rapport with customers to promoting your brand, to sharing your services or products. You can also go beyond the surface! Here are some ideas: 1.Show how your product or service can benefit the end user 2.Introduce a new product or service 3.Promote customer testimonials 4.Deliver entertaining content (e.g. animations and illustrations) Not sure of the approach that’s best for you? Test and learn. Decide which of your brand’s stories you’re going to tell and create different types of video fb covers to reflect this to engage consumers. Then analyze. Track the metrics for engagement on your page to determine which content is connecting and which is not. While you can upload your video FB covers yourself, getting some help to make sure your brand and your products are shown in their best light is always a good bet. We specialize in custom FB video covers at fbcovers.yyz, and in making first impressions that last.