Taking stock of progress and communication challenges

1. Taking stock of progress and communication challenges Completed Phase 1 - preparing for Phase II MDDA established and functioning Process towards Transformation of the Advertising and Marketing Industry is moving forward TRANSFORMATION OF THE Advertising and Marketing Industry Internet helping broaden access. From 1999-2003: 4,3million visitsto Government On Line; by 2004: 8 million. Access to communication and information

2. Taking stock of progress and communication challenges Access to communication and information

3. Taking stock of progress and communication challenges Communication is informed by annual, monthly, weekly and daily research, communication monitoring and analysis of the communication environment, as Comtask recommended. Government wide communication system

4. Taking stock of progress and communication challenges International communication International communication is getting more coherent, and helping to improve South Africa’s image • The International Marketing Council is: • contributing to building consensus amongst South Africans on how we present ourselves to the world • helping co-ordinate the communications efforts of various state, public and private entities in marketing our country to the rest of the world.

5. Taking stock of progress and communication challenges Relations between government and media Presidential Press Corps: promotion of more regular contact between the Executive and media The SANEF-Cabinet Indaba: mutual commitment to improve relations and enhance skills and professionalism on both sides Indabasbetween someprovincial executives and SANEF have been held. 

6. Communication challenges in the second decade Higher growth and development path We need a major intervention to reinforce the consolidation of democracy with measures aimed at integrating all of society into a growing economy from which they can benefit How can GCIS: • Enhance the govt communication system and its operations in ways that contribute to that process: • In this period to best fulfil corporate mission to provide leadership in govt communications and ensure the public is informed of government’s implementation of its mandate.

7. Communication challenges in the second decade 1. Framework of encompassing interest - a Social Compact 2. Improving the performance of the State 3. Addressing the consequences of the social transition 4. Improving the regional environment and implementing NEPAD

8. Communication challenges in the second decade GCIS Corporate Strategy For each of the 4 national challenges, identifies major communication initiatives to catalyse a general enhancement of the communication system and its operation – and a 5th. 1. Building a framework for communication partnerships 2. Providing leadership to govt communication & better communication performance by the state 3. Promoting awareness of opportunities democracy has brought and how to access them 4. Promoting awareness of institutions & programmes of continental & regional integration & development 5. Communication research and information

9. Communication challenges in the second decade 1. Providing Leadership in Govt Communications and ensuring better performance by the communication system GCIS needs to Take responsibility for ensuring govt is communicating interactively with the public Be at the forefront of analysis of the communication environment to: • identify initiatives to be taken in enhancing the work of government • be also able to respond effectively when required Strengthening and integrating the government communication system remains of critical importance. 

10. Communication challenges in the second decade 2. Building a framework of communication partnerships informed by an encompassing vision around common development objectives Active partnership Articulating a shared vision and value system for a caring society Broadening access to the means of receiving and imparting information and ideas Improving relations with the media and with communicators in parastatal bodies and the private sector, including in international marketing efforts.

11. Communication challenges in the second decade 3. Promoting awareness of the opportunities that democracy has brought and how to access them • Provision of basic information to the public about: • the rights of citizens and how to take advantage of government’s socio-economic programmes • the general process of policy development and implementation • Improved quality of information products • Broaden communicationplatforms, develop new products,enhance effectiveness of distribution strategy in reaching all citizens, in every sector of society and every part of the country.

12. Communication challenges in the second decade Radio TV Newspapers Community Radio <R900 (30% of SA) R900-R2499 (30%) R2500-R6999 (25%) >R7000 (15%) AMPS Media use in last week 3. Promoting awareness of the opportunities that democracy has brought and how to access them

13. Communication challenges in the second decade 4. Promoting awareness of the institutions and programmes of continental and regional integration and development • Critical role of the regional environment and the development of our continent GCIS should: • encourage and lead campaigns across government and society to enhance public awareness of developments in the region and the continent • Promote engagement with regional and continental institutions and programmes Special attention: Sustained profiling of the benefits of African development to South Africa and the rest of the continent.

14. Communication challenges in the second decade 5. Communication research and information • Govt communication system as whole needs to give strategic weight to sound research • GCIS will play a key role in: • identifying areas of communications research • receiving relevant research reports from other sectors Intimate knowledge of government’s policies, programmes and implementation is essential to further enhance communication.

15. Communication in the Financial Year 2004-05 • This perspective informs the Strategic Plan of GCIS which, in turn, informs : • The approach to communication during the 2004/05 financial year • The Budget which will be debated in Parliament on 18 June 2004.

16. Communication in the Financial Year 2004-05 Detailed programme of action and timeframes to be disseminated as quickly as possible Major multi-media transversal campaign in all languages, incl. a National Imbizo Focus Week during September.

17. Communication in the Financial Year 2004-05 Concerted Second Economy interventions Growing the First Economy Thrust in government's programme of action • Multi-media campaigns appropriate to the fact that the economically marginalised have least access to the information which they could use to change their situation • New communication products, incl. mass publication on economic opportunities produced by the Economic Cluster.

18. Communication in the Financial Year 2004-05 • Promoting participation of the public in implementing programmes to improve their own lives • Promoting partnership with those sectors of society whose command over resources is critical to the success of policies for a growing economy • Developing partnerships with communicators outside government • Articulation of values for a caring society by GCIS and other Departments concerned with this matter identifying areas of communications research.

19. Communication in the Financial Year 2004-05 • Improved interaction with themedia • Enhanced unmediated communication building on progress inmakingimbizo an integral part ofgovernance, amongst other things further integrating door-to-door interaction in imbizo.

20. Budget and Establishment 2004/05 Financial Year The 2004/05 Budget includes the following: • IMC and MDDA allocations • An increased IMC allocation • An additional National Treasury allocation for 10-Anniversary Communication.

21. Budget and Establishment 2003/04 Financial Year • 0,06% overspend is equal to the required provision for Thefts and Losses • Technically this combines an over-expenditure of R1,6 million on Operations, and an under-expenditure of R1,5 million on Capital Equipment.

22. Budget and Establishment Male/Female ratio Demographics 2004/05 Financial Year

23. Budget and Establishment • The Budget and Human Resources over the period covered by GCIS’ strategic plan will be informed by the perspective outlined in the presentation • The perspective is informed by the mandate and programme of action of government Ultimate objective: Informed citizenry who are active agents in shaping their own lives and the future of the nation together.

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