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André Felix Stolen Work

Not only did he steal work and win Lions with them. He sent lawyers after the creatives who created the ideas when they tried to tell the truth.

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André Felix Stolen Work

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  1. André Félix- FedEx Radios Apropriation

  2. The FedEx Radios in question were created by Tito Chamorro and his creative team in Bogota in 2015. They were first presented as drafts in the Y&R Latin America meeting in Chile in September 2015 and finalized in October 2015.

  3. The FedEx Radios in question were created by Tito Chamorro and his creative team in Bogota in 2015. They were first presented as drafts in the Y&R Latin America meeting in Chile in September 2015 and finalized in October 2015. SCRIPT

  4. In March 2016 Y&R Miami was asked to pitch the idea to its client, FedEx Latam. The request came from Martin Goldberg, Latam Regional Creative Director and also Patricia Alonso from Y&R NY, the right-hand person for Tony Granger, YR Global CCO at the time.

  5. André Felix was hired in May 2016 and became the creative lead for the FedEx Latam and Dell Brazil accounts. As the lead of the Fedex Latam account he knew these radios better than anyone.

  6. He even showed a few creatives the FedEx radios in his office, and commented how great they were.

  7. Everyone in the creative department knew of the existence of these exceptional FedEx radios.

  8. They were presented to FedEx in 2016 but the client was not interested in moving forward with them.

  9. Felix, however, showed interest in the radios up until March 2017.

  10. His goal was to enter them at the Cannes Advertising Festival in 2017.

  11. But the client did not approve.

  12. He achieved this goal, two years later, with a different agency, and without giving credit to those who created the work.

  13. He achieved this goal, two years later, with a different agency, and without giving credit to those who created the work.

  14. He achieved this goal, two years later, with a different agency, and without giving credit to those who created the work.

  15. For these FedEx radios not to be stolen from Y&R Bogota, a series of incredible events would need to occur:

  16. Someone in an agency in Hungary (who doesn’t have FedEx Latam as a client) would have to come up with an identical idea,

  17. while the freelance CD working DIRECTLY with them (who was the creative director of FedEx Latam only months earlier and knew about these radios) was deleting these radios from his head,

  18. … and allowing them to be ideated organically without his influence.

  19. But unlikely. Possible.

  20. The likelier scenario is that he took the work and sold it somewhere else as his, as he did in other occasions.

  21. He had a history of ethically dubious moves, extreme exaggerations and taking credit for other people’s work on social media.

  22. When Y&R Miami launched Mazda Hispanic work (which he had no hand in) he wrote publications and claimed the work as his own. http://www.clubedecriacao.com.br/ultimas/para-publico- hispanico/. (current as of 6/13/18)

  23. When Y&R launched Mazda Hispanic work (which he had no hand in) he wrote publications and claimed the work as his own. *This post on Latinspots.com has since been revised.

  24. A similar thing happened when a creative at YR (Jorge B.) wrote, sang and produced a parody of “Despacito” for fun and to share with colleagues.

  25. He immediately wrote publications to claim the idea as his own. http://adnews.com.br/publicidade/brasileiro-da-yr- miami-cria-versao-publicitaria-de-despacito.html (current as of 6/13/18)

  26. Translation He had no hand in creating this song.

  27. In March 2017 Mr. Felix encouraged the entire creative department at the time to look back to Cannes Short Lists from years back for ideas to “repurpose.” He called it He called it “the five-year rule.”

  28. It was a stunning moment of candor. It was a stunning moment of candor.

  29. He was fired from Y&R Miami in September 2017. Even then, he continued to make questionable moves.

  30. He immediately entered a JC Decaux idea that belonged to Y&R Brazil into Lisbon Awards on behalf of Y&R Miami without either agency’s knowledge or permission. (He paid the entry himself.)

  31. Intelligently, he covered the name of the entry in all his social media posts.

  32. But not well enough.

  33. He repeatedly took credit for this JCDecaux work, which didn’t belong to him OR to Y&R Miami.

  34. When it actually won in 2018, he was not credited in any way.

  35. He casually promoted himself into boards that don’t exist, such as the WPP Global Creative board.

  36. He continued to present the Fedex Idea as his own and to enter it into festivals.

  37. And to seek ideas from others to make his own,

  38. in order to promote himself,

  39. in order to promote himself,

  40. deceiving colleagues and agencies about his intentions

  41. and the origins of the work he offers.

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