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[Insert Client Logo]. [Insert Client Logo]. [Insert Title]. This content is protected by [TV Station] unless written consent is provided. CURRENT SITUATION. Statement 1 goes here. Statement 2 goes here. Statement 3 goes here. Statement 4 goes here. Statement 5 goes here .
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[Insert Client Logo] [Insert Title] This content is protected by [TV Station] unless written consent is provided.
CURRENT SITUATION • Statement 1 goes here. • Statement 2 goes here. • Statement 3 goes here. • Statement 4 goes here. • Statement 5 goes here. • Restate the Title! [Insert Client Logo]
To (restate title) THREE Elements are Needed: THE RIGHT AUDIENCE: Target the core, don’t chase the extremes AZ Core 1 [Insert Client Logo]
To (restate title) THREE Elements are Needed: THE RIGHT MESSAGE: Message should convey your distinction and be consistent across all media. The message must be singular. 2 [Insert Client Logo]
To (restate title) THREE Elements are Needed: SUPER HIGH FREQUENCY IN FEWER PLACES: “Principle of the Glasses” 3 [Insert Client Logo]
To [Insert Title] THREE Elements are Needed • THE RIGHT AUDIENCE -Target the core customers desired. Do not chase the extremes AZ Core • THE RIGHT MESSAGE - Message should convey a distinction and be consistent across all media. The message must be singular. • SUPER HIGH FREQUENCY IN FEWER PLACES - “Principle of the Glasses” “Concentration is the key to all economic success.” – Peter Drucker [Insert Client Logo]
[Insert Company Logo] [Insert Video Testimonial] [Insert Client Logo]
[Insert Company Logo] • Statement 1 • Statement 2 • Statement 3 • Statement 4 • Statement 5 [Insert Client Logo]
RECOMMENDED STRATEGY • Statement 1 • Statement 2 • Statement 3 • Statement 4 • Statement 5 [Insert Client Logo]
RECOMMENDED STRATEGY • Statement 6 • Statement 7 • Statement 8 • Statement 9 • Statement 10 • Statement 11 • Statement 12 [Insert Client Logo]
CREATIVE CONCEPT [Insert Client Logo]
Clearance [Insert Client Logo]
Monthly TV Campaign(X weeks each month) [Insert Client Logo]
SUMMARY OF THE PLAN • Commercials per Month • Digital Delivery • Commercials per Year • Digital Delivery $xxxxper month (Month Year - Month Year) [Insert Client Logo]
2:1 Return on a $x,xxx/mo. Advertising Investment Average Ticket: $x,xxx Current Traffic: xx calls per month Closing Ratio: xx% Margin: xx% Annual Value of a New Customer: $x,xxx ($x,xxx x xx% margin) [Insert Client Logo]
2:1 Return on a $x,xxx/mo. Advertising Investment To achieve a 2:1 return on your investment, we would have to deliver an additional xx calls per month… xx calls x xx% close ratio = xx sales xx sales = $xx,xxx in profit $xx,xxx in profit = 2:1 return on $x,xxxadvertising investment Is it reasonable to assume that this schedule, which will reach xx of [demographic] can generate an additional [xx] calls per month? [Insert Client Logo]
Insert multi-client station testimonial video here [Insert Client Logo]
Timeline Action PlanWhat’s Next? 1. Proceed 2. Proceed with changes 3. Stop the process [Insert Client Logo] [Insert Client Logo] 25
[Insert Station Logo] [Station] Monthly Totals _________________________________________________________________________________________________ Accepting for [Company] Date _________________________________________________________________________________________________ Accepting for [Station] Date [Insert Client Logo]
