Danish Agriculture Advisory Service INTEGRATED FARM MANAGEMENT SYSTEM Reus, september 30 th. 2004

1. Danish Agriculture Advisory ServiceINTEGRATED FARM MANAGEMENT SYSTEMReus, september 30 th. 2004 Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated Farm Management System

2. Danish Agricultural Advisory Service, National Centre Præsentation

3. A Few Facts about Danish Agriculture • Denmark • 43,000 km2 • 5.3 mill inhabitants • 3% farm owners and employed in agricultural sector • 62% farm land • 2.7 mill ha cultivated land • 50,000 farms • Agriculture • 24 mill pigs slaughtered per year • 23 piglets/sow/year • 2.90 kg feed/kg gain • 580,000 dairy cows • 8,500 kg milk/cow/year • 7.5 ton winter wheat per ha land • Production of food for 15 mill people

4. The link between theory and practice! 50.000 farmers Danish Agricultural Advisory Service 60 local centres Farmers Agriculture University, Research, institure, trials, etc 1 national center Danish Agricultural Advisory Service, National Centre

5. National Centre Local Family Farmers’ Associations Local Farmers’ Unions Local advisory centres Farmers/members Organising and/or administrative connection Advice and Information flow Organization Danish Agriculture 78 % 17 %

6. The vision of Danish Agricultural Advisory Service The partnership is a co-operation between local advisory centres and the National Centre Each farmer is unique – and is to be advised accordingly In co-operation we will supply each farmer with the best professional and integrated advisory services on the market We will assist the farmer in optimising all aspects of his farm We supply the best specialists

7. Relations between the National Centre and farmers Farmers are our: OwnersUsersCustomers Key words: ImpartialnessNon-profit Best and cheapest advisory services available

8. Farmers’ demand for advisory services • Farmers of today are: • Farm managers • Raw material producers • Nature managers • Livestock keepers • Employers

9. Tasks of the National Centre Specialised advisory services Knowledge and informationdissemination Development activities Trials and studies Education, in-service training, and courses Operational and service tasks

10. Specialised advisory services • Crop production and protection • Dairy and meat production • Pigs • Economics & Law • Building & Technique • Horses • Poultry • Fur animals

11. Knowledge and informationdissemination • LandbrugsInfo / WebInfo • Newsletters and pamphlets • Lectures • Articles in agriculturalmagazines • Experience exchange groups • Press releases • Reports and annual reports

12. Development Work • IT-systems e.g. INTEGRATED FARM MANAGEMENT SYSTEM and FarmWatch • Quality management and documentation • Breeding development, cattle

13. Trials and studies • National Field Trials, cropproduction • FarmTest • Project farms

14. Education, in-service training and courses • Farmer education • In-service training of advisors and farmers • E-learning

15. Operational and service tasks • Livestock registration • Accounting system Ø90 • INTEGRATED OFFICE • MANAGEMENT SYSTEM • Stud book keeping • Potato inspection

16. Integrated Farm Management System (IFMS)

17. Agenda • Why are we developing it-systems at the DAAS • Integrated Farm Management System (IFMS) • history - the idea and vision behind • The IFMS today – an overview • Introduction to thedifferent modules - and how they add value to the farmer • Marketing, sales and service • Customer groups and sales organization • Export to other countries • Financial aspects of developing and running the IFMS • Future – what´s comming?

18. Why are we developing it-systems? • To give the farmers the best foundation for making the right decision about how to manage his farm • IT-systems are very efficient tools because.. • we can incorporate the newest research results and agricultural knowledge in the IT-systems • it is an easy way of registering ”events” on the farm • we can store comprehensive data-set from the specific farm • information and data is awailable ”anywhere you need it”

19. Integrated Farm Management System (IFMS) • Idea and vision • One integrated system with modules for all lines of production and economic management on the farm • Same system for farmers and advisers • Data integration with other systems (mainframe) • No multiple keying of same information – but reuse of data whereever possible • PC-based – and with same user-interface for all modules • History • 1990 – 1 generation was released (dos) • 1994 – 2 generation was released (dos) • 1997-2001 – 3 generation was released (windows)

20. The crop production adviser prepares a fieldplan indicating crop and yields. He also makes a cultivation plan for each field including seed, manure, fertilizer, plantprotection etc. The pig production adviser prepares a plan showing production and sales of pigs, feedstuff demand etc. The farmer sends the registered data to his adviser at the local advisory center. A production control and financials control gives a total result for the whole farm and shows where production results are different from plans New plans are made based on empiric productiondata from previous periods The economic adviser takes over and transfers the production plans to a financial budget for the whole farm The basic model for use of IFMS Plan The farmer makes the registration of data needed for control, i.e. what pesticides is used, the yields harvested, the money spent and income recieved from selling products Budget Control (Budget/Production) The production is carried out according to the scheduled plans Production Registration of data

21. IMFS – 7 modules, 25 programmes • Plantproduction • Pigproduction • Cattleproduction • Machinery • Economy • Farmplanning • Green accounts

22. Plantproduction • Programs: • Field Journal • Pocket farm – an application for PDA • Fertiliser Plan • Value for the farmer • Total overview of planed actions in the fields • Easy access to information and registration – also ”on location” • Useful reports i.e. fertiliserplan, pesticide log book, purchase list etc. • All data and documentation needed for seeking EU-subsidy

23. Pigproduction • Programs: • Management, Statement and Analyses for sows • Weaner management and Statement • Slaughter Pig Management and Statement • Feed Optimisation • Value for the farmer: • Calculating the cheapest feed formula • Easy access to information and registration about each individual sow – also ”on location” • Management lists for daily use and efficiency control with numerous key figures • Sensitivity analysis showing economic consequences of changes in production

24. Cattleproduction • Programs: • Strategic planning • Feed planning • One-day feedcheck • Production statement • Value for the farmer: • Provides a quick overview of the daily feedin • Management lists for daily use • Optimise the feed mix – for individual cows or for herdgroups • Identifies focus areas within the production • Dataintegration to Central Cattle Database

25. Machinery • Programs: • MachineryJournal • Value for the farmer • Capacityplanning • Cost/benefit analysing • Calculate machinery and working costs of each field • Workslists for employes

26. Economy • Programs: • Cash-recording • Budget • Invoicing • Productionbudget and –control • Value for the farmer • Easy to use book-keeping • Cash-credit balance • VAT-returns • Planing and –control tool for the entire production on the farm • Dataexchange with the central accountingsystem ”Ø90”

27. Green Accounts • Provides documentation for • Nutrients accounts at farm level • Energy • Water • Waste – e.g. waste water, fuel tanks etc. • Value for the farmer • Overview of ressources spent • Optimising ressource use • Information to stakeholders

28. Farm Planning • Stratetic planning for the farm for the next 1-5 years • More than 100 standard calculations on crops and animal production • Rules for obtaining EU-subsidy for crop production and cattle production is fully incorporated • Many copy- and alternative-functions • Value for the farmer • Make af plan and budget in 10 minutes! • Make an alternative plan in 5 more minutes! • Calculate the effect of altered prices, production or EU-subsidy

29. Standard-calculations Production Budget EU-subsidy rules Subsidy for organic production Production control Farm Planning elements The farm plan and budget 1-5 years strategic FarmPlan with alternatives

32. Primary customer groups • Aprox. 8.500 farmers • 7.000 have Cash-entry programmes • Aprox. 2.500 advisers on local advisory centres • 32.000 fertilizerplans (>90% of total in DK) • 7.000 budgets • 5.000 feedplans • All agricultural colleges in Denmark • Other customers • i.e. private advisers, research institutes etc.

33. Marketing, sales and service Local advisory centres: • Advisers use the programs actively themselves • Are selling programs to the farmers • Offers support to the farmers • Gives valuable inputs to future developing DAAS: • Central registration of all customers • Distributes new versions (CD’s) and servicepacks (webservice) to all users • Offers support to advisers and to farmers (hotline, mailservice and website) • General marketing activities and support to local marketing

34. Export to other countries • IFMS is prepared for multi language • easy to translate, but – many features apply only to danish terms, norms and legislation • IFMS is currently sold to: • Finland (Cattleproduction) • Norway (Pigproduction) • We are seeking potential new partners for further developing – also outside Denmark!

35. Financial aspects of developing and running the IFMS • Aproximately 30 man-year is allocated to IFMS at the DAAS • The work with collecting information, research results, altered norms and subsidy-rules and transforming it into specifications for programming is not covered from sale. • Income from sale and subscripting covers the actual programming, administration and service om the IFMS. Conclusion: • Running a system as IFMS is highly expensive and requieres a large number of customers.

36. Future – what’s comming? • Highspeed Internet to all • Wireless LAN on the farms • GPRS-communication • Datacollecting via intelligent equipment i.e. chips • In the stables • On the machinery • On the animals? • Gives opportunities for IFMS and other IT-systems • Mobile access to data from mobile-/smart phones and PDA • Many registrations can be don automatically • Early warning systems will be improved

37. WebInfo / LandbrugsInfo transfer of professional agricultural informationwww.landbrugsinfo.dk

38. Danish farming & ICT If you have 100 advisers • 100 have an online connected PC If you have 100 farmers (2002 survey) • 64 have a PC • 55 are connected to the Internet • 32 are online at least once-a-week • 18 are online daily

40. Sessions by Day

41. Decision support • Feed planning in beef cattle production • Varity selection with SortInfo / SortSelection • Weather radar and local weather forecasts • Machinery selection – Agrimach database • Online plant protection – Internet, PDA, smartphone • Break-even analysis + many more

42. WebInfo – facts • Established in 1997 – has now completely replaced a paper based information system. • All the local advisory centres use WebInfo • More than 60.000 documents • Approximately 50 online applications • Between 50 – 100 new documents per week. • Approximately 4.000 – 5.000 sessions per day (week days)

43. Local weather forecast on request Delivered by using SMS

44. Rain radar Available on the mobile phone

45. Thousands of articles about almost any subject concerning agriculture

47. Index 1990=100 220 Agriculture 200 180 160 Food industry 140 All sectors 120 100 The public sector 80 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Development in productivity