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MEDIA MONITORING

MEDIA MONITORING. Media Monitoring in the Pre-election Period (3 rd report) Ivan God á rsky | MEMO 98. nie. i Importance of the media monitoring to inform public on pre-election reporting (raise public awareness / encourage critical views)

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MEDIA MONITORING

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  1. MEDIA MONITORING Media Monitoring in the Pre-election Period (3rd report) Ivan Godársky | MEMO 98

  2. nie iImportance of the media monitoring • to inform public on pre-election reporting (raise public awareness / encourage critical views) • to foster discussion on the role of the media (public funded & private) • to increase professionalism • to provide feedback to the media & advocate for changes • to document cases of state interference

  3. nie BIRODI & MEMO 98 main aspects of the methodology • SAMPLE - 6 TV channels - 5 newspapers - 4 online editions

  4. nie BIRODI & MEMO 98 main aspects of the methodology • QUANTITY - measuring time / space of the relevant subjects - assessing the tone of coverage (positive/neutral/negative)

  5. nie BIRODI & MEMO 98 main aspects of the methodology • QUALITY - assessing compliance with basic journalistic standards (professional & ethical)

  6. PRINCIPALSTANDARDS • Relevance -> informational value • Matter-of-fact -> how • Accuracy -> what • Timely -> when • Clarity -> why (understandable) • Balance -> who • Transparency -> sourced • Variety -> society segmented

  7. nie BIRODI & MEMO 98 3rd report FINDINGS • Similar way of coverage – overwhelmingly positive • Coverage intensified gradually after 5 April • Various topics – economy/social/agriculture • Superficial media discourse, including debates • Pattern of accepting low journalistic standards • Equal and more equal – domination of 2 major blocs • Parallel campaign of public officials • Prva TV talk-show & LSV spot – role of the RPA

  8. THANK YOU / HVALA Ivan Godársky ivang@memo98.sk +421 905 895 304 www.memo98.sk

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