Creating Maximum Leverage & Profitability In Your Business (outsourcing)

1. Creating Maximum Leverage & Profitability In Your Business(outsourcing) Clifford & McNally

2. Who am I & why should you listen to me • Built a multi million dollar business that sold services direct to SMBs (Everon) • Built standardized offerings to allow for industry leading GM and bottom line performance • Lead process automation & outsourcing that has created millions of dollars in savings across multiple businesses • Willing to share 10 years of hard learned lessons servicing SMBs

3. 5 Lessons For Maximum Leverage & Profitability In Your Business • Think globally • Embrace the profitability leverage formula • Invest in building a global team • Create systems and procedures for your team • Leverage the fact that it is easier than ever to find and work with people form around the globe!

4. Think Globally “Globalization has changed us into a company that searches the world, not just to sell or source, but to find intellectual capital – the world’s best talents and greatest ideas.” - Jack Welch

5. Hire the best person in your city for the job?

6. Hire the best person in the world for the job?

7. Cost & talent advantages to thinking globally!

8. Cost & talent advantages to thinking globally!

9. 5 Lessons For Maximum Leverage & Profitability In Your Business • Think globally • Embrace the profitability leverage formula • Invest in building a global team • Create systems and procedures for your team • Leverage the fact that it is easier than ever to find and work with people form around the globe!

10. Profitability Leverage Formula Leadership + Talent + Tools & Automation = Success People Finances

11. Profitability Leverage Formula Leadership = you or a key member of your team Lead-er-ship, n. – - The action of leading a group of people or organization Synonyms - guidance – direction – management - command

12. Profitability Leverage Formula Talent = outsourced team Tal-ent, n. – - Natural aptitude or skill. A person possessing such a talent or skill Synonyms - Gift – ability – genius - capability

13. Profitability Leverage Formula Automation & Tools = you & your team Discovering – - Software & procedures that allow work to be completed cost effectively and effectively Educating – Talent on how to use software & procedures to complete work

14. Profitability Leverage Formula Success = profitable growth for your business

15. 5 Lessons For Maximum Leverage & Profitability In Your Business • Think globally • Embrace the profitability leverage formula • Invest in building a global team • Create systems and procedures for your team • Leverage the fact that it is easier than ever to find and work with people form around the globe!

16. Invest in building a global team How to find good outsourcers

17. Invest in building a global team Hire outsourcers the same way you hire a regular fulltime employee

18. Invest in building a global team

19. Sourcing Invest in building a global team Job request is critical • Culture & ongoing expectations • Investment in working together • Looking for regular work • Skills necessary • Give them a hurdle

20. Invest in building a global team • Filtering Cut through the noise • Eliminate anyone that skipped the hurdle • Make additional requests of candidates • Evaluate communication skills in the process • Interview as many candidates as you can • Think about running a contest

21. Invest in building a global team • Interviewing Know your key requirements • Communication • Language • Responsiveness • Expectation setting • Availability • Demonstrated ability

22. Invest in building a global team Offer based on • Testing period • Job Specifics • Success criteria • Rate / cost (fixed) • Offer

23. 5 Lessons For Maximum Leverage & Profitability In Your Business • Think globally • Embrace the profitability leverage formula • Invest in building a global team • Create systems and procedures for your team • Leverage the fact that it is easier than ever to find and work with people form around the globe!

24. Create systems & procedures Be specific about the results you expect and the steps that should be taken to produce success

25. Create systems & procedures Create specific deadlines & schedules for tasks & work production

26. Create systems & procedures Provide specific reporting & progress requirements

27. Create systems & procedures Provide automation tools & best practices for successful completion of the tasks and project

28. Create systems & procedures Inspect & monitor what you expect

29. Typical outsourcer experience My goal: I need a peanut butter and jelly sandwich created

30. Typical outsourcer experience In interview this guy:

31. Typical outsourcer experience In interview this gal:

32. Typical outsourcer experience And a few more folks:

33. Typical outsourcer experience I select this gal to get started because she has a great portfolio, great experience, great communication skills, and will be done by next Thursday which I need

34. Typical outsourcer experience Results:

35. Typical outsourcer experience Results:

36. Typical outsourcer experience Results:

37. Typical outsourcer experience Results:

38. Typical outsourcer experience Automation & Tools:

39. Typical outsourcer experience Results:

40. Typical outsourcer experience Results:

41. Typical outsourcer experience Results:

42. Typical outsourcer experience Results:

43. Typical outsourcer experience Results:

44. Create systems & procedures The key to avoiding the typical outsourcer experience!

45. Working with outsourcers Let’s look at the details

46. Working with outsourcers Identifying which processes to outsource Start with these: • Repetitive tasks • Reporting & data collection • Non-client facing tasks • Social Media work • Writing (articles, tweets, webpages, etc) • Programing

47. Working with outsourcers Who we work with and our opinions • Philippines vs India • US based resources • Odesk vs Elance • Specialized service outsourcers

48. Working with outsourcers How to treat your extended team – context & training

49. Working with outsourcers Sending over your first tasks (getting started!)

50. Working with outsourcers My processes are too complicated!