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FDBS E-Commerce 入門: Ch.12 P.1

FDBS E-Commerce 入門: Ch.12 P.1. Chapter 12 Developing e-Business Design: Strategy Formulation. FDBS E-Commerce 入門: Ch.12 P.2. Chapter Objectives: To help new entrepreneurs and managers in traditional companies unlock the mysteries of e-business strategy formulation;

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FDBS E-Commerce 入門: Ch.12 P.1

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  1. FDBS E-Commerce入門: Ch.12 P.1 Chapter 12 Developing e-Business Design: Strategy Formulation

  2. FDBS E-Commerce入門: Ch.12 P.2 Chapter Objectives: To help new entrepreneurs and managers in traditional companies unlock the mysteries of e-business strategy formulation; To help organize and gather the information managers need to initiate a highly focused e-strategy aligned with corporate goals.

  3. FDBS E-Commerce入門: Ch.12 P.3 • The next wave of Internet development: • integrate offline and online assets; • require novel strategies. • E-business Strategy Formulation. Phrases are: • Knowledge building; • Capability evaluation; • E-Business design.

  4. FDBS E-Commerce入門: Ch.12 P.4 • E-business Strategy Formulation. • Phrase One: Knowledge building • helps the company understand what the customer is looking for and where the industry is going. • opens a window on the future and provides an opportunity to really understand what customers value.

  5. FDBS E-Commerce入門: Ch.12 P.5 • E-business Strategy Formulation. • Phrase Two: Capability evaluation • defines the existing business and identifies what capabilities it has today and what capabilities it needs to have tomorrow. • allows companies to question whether they have what it takes to serve customers’ changing priorities.

  6. FDBS E-Commerce入門: Ch.12 P.6 • E-business Strategy Formulation. • Phrase Three: E-business design • asks what value proposition a business must provide to take advantage of digital capabilities. How is this value going to be packaged into products, services, or experiences? • involves developing a coherent design that lays the foundation to address the new customer needs. • is also a roadmap that helps the company get where it needs to go.

  7. FDBS E-Commerce入門: Ch.12 P.7 • Who are my customers? • Four behavioral grouping: (the following customer segmentation model devised by Charles Schwab, the discount brokerage powerhouse) • Life-goal planner; • Serious investor; • Hyperactive trader; • One-stop shopper

  8. FDBS E-Commerce入門: Ch.12 P.8 • Selecting an e-business design: • Category killer; • Channel reconfiguration; • Transaction intermediary; • Infomediary; • Self-service innovator; • Supply chain innovator; • Channel mastery.

  9. FDBS E-Commerce入門: Ch.14 P.1 Chapter 14 Mobilizing the Organization: Tactical Execution

  10. FDBS E-Commerce入門: Ch.14 P.2 • Every business has two needs: • To develop a strategy for achieving future competitive advantage and financial success; • To execute this strategy quickly enough to beat competitors to the desired markets • Tactical Execution means: • Making the e-business blueprint operational • (Ch.13, the e-blueprint is the link between a company’s e-strategy and the strategy’s execution.)

  11. FDBS E-Commerce入門: Ch.14 P.3 • The E-Business Roadmap: • Vision & Strategy; • Blueprint Planning; • Tactical Execution; • Adoption Management

  12. FDBS E-Commerce入門: Ch.14 P.4 • Five components of e-business tactical execution: • E-Project management; • E-devleopment; • E-infostructure management; • Adoption management; • Performance measurement.

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