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KineTech2000

KineTech2000. Cheryl Large Stacy Witaszek Linsi M. Axelsson Liyi Deng. “It keeps going…as long as you do!”. The Power Source. Converts Human motion into electrical energy For small electronic devices Battery charger 3-5 minutes of stored power. “It keeps going…as long as you do!”.

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KineTech2000

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  1. KineTech2000 Cheryl Large Stacy Witaszek Linsi M. Axelsson Liyi Deng “It keeps going…as long as you do!”

  2. The Power Source • Converts Human motion into electrical energy • For small electronic devices • Battery charger • 3-5 minutes of stored power “It keeps going…as long as you do!”

  3. What’s the Appeal? • Environmentally and Economically Sound • No batteries needed • Recharge same batteries • Reduces battery waste • No additional cost if used as power source • Less expense than regular chargers • Any size battery charger • Unlimited charge time “It keeps going…as long as you do!”

  4. Marketing Objectives • Company Position • Small untapped market • Niche Market • New power source idea • Name Recognition & Exposure • “KineTech = Power” • Advertisement • Premium Strategy • High Price • High Quality “It keeps going…as long as you do!”

  5. Target Market • Athletes--Primary • High aerobic activity • Use batteries • Technophiles • New technology • Not long term consumer • Environmentalists • Not as physically active “It keeps going…as long as you do!”

  6. Advertising Objectives • Informative • Commercials • Magazine • Posters • Persuasive • Hands-on-Demonstration “It keeps going…as long as you do!”

  7. “It keeps going…as long as you do!”

  8. Distribution • Pull Strategy • Advertise to consumer • Make them ask retailers for the KineTech200 • Push Strategy • Not as strong as Pull Strategy • Will offer some discounts and incentives to select retailers “It keeps going…as long as you do!”

  9. Product Positioning Price Low High The KineTech2000 Life Span l High l Rechargeable Batteries Low Disposable Batteries l “It keeps going…as long as you do!”

  10. Marketing Mix • Price • High Price • 25% price markup- $15 • Place • Gyms • Sports Stores • Product • High Quality • Innovative product • Less Expensive long term • Features • Arm/leg • Different sizes available • 3 year warranty “It keeps going…as long as you do!”

  11. Financial Analysis • Fixed Costs: $ 15 • Cost to produce $ 45 • Total Cost: $ 60 • Selling Price $ 75 • Profit Per KineTech2000: $ 15 “It keeps going…as long as you do!”

  12. Opportunities • 1998 battery sales 4.4 billion cells • New market as a substitution for disposable batteries “It keeps going…as long as you do!”

  13. Threats • Not susceptible to change easily • Lower cost • Longer lasting batteries • Lithium battery “It keeps going…as long as you do!”

  14. Competitors • Leading Battery Chargers: • AA Chargers w/ batteries • C Chargers w/ batteries • Disposable Batteries: •  Best Choice: KineTech2000 “It keeps going…as long as you do!”

  15. Future Plans • Diversification of product line • Less exercise needed to produce power • More power produced • Smaller Models • Lighter in weight “It keeps going…as long as you do!”

  16. Need to Know More? • Learn more about the Kinetech200! • Visit the IED exhibit • Friday 2pm • The Great Hall, DCC “It keeps going…as long as you do!”

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