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Laurent Chiron

Laurent Chiron. Introduction. Paris Expo : a new organization since 2002 -Before : * different venues * each site organized differently * different strategies -Since 2002 : * support functions centralized

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Laurent Chiron

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  1. Laurent Chiron

  2. Introduction • Paris Expo : a new organization since 2002 • -Before : * different venues • * each site organized differently • * different strategies • -Since 2002 : * support functions centralized • * sales forces specialized by markets segment and centralized in a common platform • * creation of a marketing and quality management department • Beneficial effects on the turnover • Paris Expo: 7 International Venues in Paris - 300 000 m ².

  3. Overview Paris Expo • 7 complementary venues under ONE CORPORATE BRAND - Paris Expo Carrousel du Louvre - Paris Expo Porte de Versailles - Paris Expo Espace Champerret - Paris Expo Cnit La Defense - Paris Expo Espace Grande Arche - Paris Expo C oe ur Defense - Palais des Sports • Be more efficient by consolidating 7 venues rather than separately

  4. Paris Expo: an organization structured according to market trends & needs • Topic : " Reaching our markets: new tactics for accessing the client ", • Paris Expo: A sales organization by market segment - Corporate team - Exhibition team -Congress team. • Commercial competences on site: - coordinator, to orientate requests of the customers - allow assistance on all events with regards to their evolution. - be market specialists - guarantee efficiency and professionalism • A technical organization by venue.

  5. Congress Market • Vision of a global offer: - space and technical capacities - advantages of the destination ( accessibility, hotel capacity, social program). • A high level of service " without fault ": - major improvement of Parvis A, Porte de Versailles - major works of all the exhibition Halls at Porte de Versailles - important restructuring of the CNIT, delivery end 2007. • New technologies: high expectations. - mobility - high debit • Space flexibility.

  6. Exhibition Market • A dynamic industry but tense market - A dynamic market with important volume of new business - Optimal result oriented - A contractual commitment with significant delays - Increasing number of cancellations for the organizers and the venues. • High level of services and professionalism. • Internet: A complementary media for exhibitions rather than a competitor

  7. Corporate Market • Short term decisions, • Diversity between events of 50 to 20000 delegates. • Corporate activity linked to business economy. • Demanding requirement of adaptability & reactivity. • Maximum flexibility • Regarding technology -Major events: available technologies - For small operation, inclusive packages are requested

  8. Conclusion: convergence between markets -Infrastructure facilities and high level of service most adapted -Sales expectations, men are more than ever in positions demanding strong service standards -Consideration for evolving marketing offers. = A business tourism segment becoming extremely professional

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