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We leverage the most powerful, proven marketing platforms to help our clients boost brand equity, improve customer service, win new customers, cement customer loyalty and transform current customers into vocal, influential “social evangelists.”
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1. IT’S FREE… Besides your investment of time, making and uploading videos is completely free to do you YouTube! Are the Yellow Pages free? No! Is a billboard free? No! But YouTube is.
2. CONTENT IS POWERFUL… In the online world, content is king and that would make video content the king of kings. Like i mentioned before, people would much rather watch something than read something – especially online.
3. POTENTIALLY VIRAL If your video is creative or funny or informational enough, it has the potential to go viral. That means that potentially thousands of other people will be sharing your video with their people. That’s exposure to your business to an infinite amount of people.
4. GLOBAL AND LOCAL AUDIENCE… Based on the key words you use, your video has the potential to be seen around the world. This means you could have new clients or customers overseas! Have a local business? Not to worry. You can target local searches as well and become the go-to person in your region.
5. DEMONSTRATE YOUR EXPERTISE… By giving away great tips, you will literally show your viewers that you know what you’re talking about. For many potential clients or customers, it often comes down to choosing between two businesses. Your business is going to stand out if you have a video showing them why you’re good.
6. SELLING FOR YOU 24/7… Making a video is like creating a virtual sales person. You make the video once, load it up, and then let your video sales person go to work for you around the clock. Every new video you make is another full time sales person. There’s no limit to what you could do!
7. GIVE THEM A FACE – Having a video gives the potential client a face. It shows them you’re really a nice person that knows what you’re talking about and how you can help them. Camera shy? No problem! You can make a PowerPoint video and still show your stuff. Just be sure to give your viewers a head shot in your intro.
8. VIDEO IS SEO FRIENDLY This is a big one. When someone searches for something online, very often a video will come up in one of the top spots in the organic search. If this is your video, this is huge because it stands out above the other links.
9. SAVING BANDWIDTH… YouTube lets you embed video content in your website without increasing your site's bandwidth. This means you can include video in your website without slowing down your customers' download speeds.
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