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Presented by: Ofelia Chernock, Portfolio Marketing Manager

Information Resources to Facilitate and Optimize Immunology and Microbiology Research. Presented by: Ofelia Chernock, Portfolio Marketing Manager. Agenda The Value of Content to Facilitate Immunology and Microbiology Research Cross-Disciplinary Workflow Components

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Presented by: Ofelia Chernock, Portfolio Marketing Manager

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  1. Information Resources to Facilitate and Optimize Immunology and Microbiology Research Presented by: Ofelia Chernock, Portfolio Marketing Manager

  2. Agenda • The Value of Content to Facilitate Immunology and Microbiology Research • Cross-Disciplinary Workflow Components • Immunology and Microbiology Information Usage Trends • Content for Academic, Government, and Corporate Researchers • Efficiency Gaines through Online Access • Join the Elsevier Community!

  3. Content to Facilitate Research Outcomes: The Top reasons Researchers Will Recommend Online Books to Their Library The value of content to facilitate research outcomes Data Source: Elsevier 2012 Global Academic User Value Study,10,000+ responses from teachers, researchers, students in higher education

  4. Mapping the cross-disciplinary workflow Biochemistry, Genetics & Molecular Biology Agricultural & Biological Science 71% of researchers with Immunology and Microbiology as their primary area say they do cross-disciplinary research in these 3 areas the most Immunology & Microbiology Data Source: 2012 Elsevier survey of 110 researchers and students in Immunology and Microbiology

  5. Usage trends in Immunology and Microbiology Top Downloaded Immunology and Microbiology Titles on ScienceDirect TH will replace with de-bugged usage data Data Source: Elsevier ScienceDirect Immunology and Microbiology Usage reporting; requests for full text chapter downloads , Jan.-Dec 2012

  6. Elsevier is committed to providing quality content from renowned authors to help researchers build foundation knowledge The Need for Quality, Diverse Content for Academic, Government, and Corporate Researchers • Includes a range of disciplines from virology, applied microbiology, basic immunology, cytokines and lymphokines to general microbiology, HIV/AIDS, infection and immunity • Elsevier publishes authoritative content from award-winning authors such as Moselio Schaechter and Yehuda Shoenfeld • Emerging topical content like The Role of Animals in Emerging Viral Diseases, Avian Immunology and Microbiology of Waterborne Diseases adds timely relevance to the research Elsevier’s publishers & editors are committed to keeping abreast of new techniques and technologies as it is imperative for research and development in this field.

  7. Elsevier publishes quality content with relevance across science disciplines to meet the cross-disciplinary needs of Immunology and Microbiology researchers The Need for Quality, Diverse Content for Academic, Government, and Corporate Researchers Biomedical Science & Medicine Pharmacology, Toxicology & Pharmaceutical Science Immunology & Microbiology Agricultural & Biological Sciences Biochemistry, Genetics, and Molecular Biology

  8. Top-notch eBook content to use in the classroom The Need for Quality, Diverse Content for Academic, Government, and Corporate Researchers Molecular Microbiology Laboratory, 2nd Edition A Writing-Intensive CourseWalt Ream, Bruce Gellar, Janine Trempy and Katherine Field Designed to teach essential principles and techniques of molecular biology and microbial ecology to upper-level undergraduates majoring in the life sciences and to develop students' scientific writing skills. Especially helpful for those who haven’t taken grant or technical writing. Viruses and Human Disease, 2nd Edition James H. Strauss and Ellen G. Strauss This text integrates basic virology with pathophysiological conditions to examine the connection between virology and human disease. It focuses on viruses that infect humans, domestic animals and vertebrates and is based on extensive course notes from James Strauss’ virology class at CalTech taught for over 30 years. Expertly depicting in color the molecular structure and replication of each virus, it provides an excellent overview for students and professionals interested in viruses as agents of human disease. Part of Textbooks on SD offering Part of Textbooks on SD offering Textbooks on ScienceDirect -info.sciverse.com/textbooks

  9. Elsevier’s Book & Handbooks Immunology and Microbiology Series: Library to Lab, the Perfect Compliment to Primary Research The Need for Quality, Diverse Content for Academic, Government, and Corporate Researchers • Advances in Applied Microbiology • One of the top 5 downloaded series in the Academic and Corporate markets • With an Impact Factor* of 3.913, it has been noted as one of the best series for impact factor growth by the ISI • Advances in Immunology • One of the top 5 downloaded series on ScienceDirect the Academic, Corporate , and Government markets • Impact Factor*: 7.195 • Advances in Microbial Physiology • With an impact factor of 8.556, it has been noted as one of the best series for impact factor growth by the ISI • Impact Factor* Ranked #8 of 107 highly popular Microbiology Category • Advances in Parasitology • With an impact factor* of 1.683, it is ranked #6 of 32 Impact Factor in the highly aggressive • Parasitology Category • Advances in Virus Research • Impact Factor*: 4.833 • Methods in Microbiology • Established for over 30 years, Methods in Microbiology provides ready-to-use "recipes", and the latest emerging techniques as well as novel approaches to the tried and tested, established methods. • Impact Factor 2009: 0.258 For more on series visit, www.info.sciverse.com/sciencedirect/books/books-series *Source: 2010 ISI Journal Citation Report

  10. Elsevier’s Major Reference Works help researchers gain essential foundation knowledge and broaden their perspective in new/related areas The Need for Quality, Diverse Content for Academic, Government, and Corporate Researchers Encyclopedia of Microbiology, 3rd Edition Editor-in-Chief: Moselio Schaechter: San Diego State University, USA Published May 2009, 3 Volume Set “Nowadays, a marine microbiologist can easily talk to one studying human pathogens and a food microbiologist can converse effortlessly with one studying evolution” Encyclopedia of Virology, 3rd Edition Editors-in-Chief: Dr. Brian W.J. Mahy, National Center for Infectious Diseases, USA Marc H.V. van Regenmortel, ESBS , CNRS , Strasbourg, France Published July 2008, 5 Volume Set “The organization of the work ensures constant clarity and makes research easier…This book should not be missing from any biomedical facility nor any biological institute...the availability of the online version is very welcome.” — Drug Research Encyclopedia of Immunology, 2nd Edition Editor-in-Chief: Ivan M. Roitt, University College London Medical School, U.K. Published June 1998, 4 Volume Set For more on major reference works, visit : www.info.sciverse.com/sciencedirect/books/reference-works

  11. In Corporate Researchers’ Words: The contribution of Immunology and Microbiology eBooks to Workflow outcomes "It helped me to learn event detection techniques faster, resulted in accelerated research. It helped me learn the background on hospital acquired infection faster." - Toronto Rehabilitation Institute, Canada "It gave me a good idea and which made me successfully complete paper." - Xu Nana, China "It helps me to focus more on the research purpose, by conveniently searching and comparing online data." - Consultant, Australia Data Source: 2011 Akel Agency Research Study: Corporate Markets

  12. How Online Access Drives Efficiency SciVerseScienceDirect is the most preferred publisher platform among Immunology and Microbiology researchers who need both book & journal content “Contains the most trusted foundation knowledge” Immunology and Microbiology researchers share their opinions: “Very concise and up-to-date” “Most trusted articles with information supported variously with different experimental attributes” “Elsevier is really the best, I get a lot of things from them” “ScienceDirect is more user-friendly” Data Source: 2012 Elsevier survey of 110 researchers in Immunology and Microbiology

  13. *87% of immunology and microbiology researchers are engaged in social media communities! Join our community – where nearly 6,800 immunology and microbiology members are collaborating daily! Join the Elsevier Community www.facebook.com/elsevierbiomedchem www.facebook.com/elsevierstemcell www.twitter.com/elsbiomedchem www.twitter.com/elsstemcell www.youtube.com/elsevierbooks

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