Cultural Globalisation: Imperialism or Hybridity?

1. Cultural Globalisation: Imperialism or Hybridity? Global Media Industries Session 7 Lecture

2. Session 6 Roundup Imported TV as evidence of Cultural Imperialism Quick review: Centres of film production as evidence of Cultural Imperialism Race to the Bottom as consequence of overcoming barriers to expansion Postcolonial discourse as origin of cultural domination theories Interdependency has always happened

4. Hybridity: Global Culture and Identity Cultural differentiation Cultural convergence Cultural hybridity

5. Global Media Flows

6. Global Media Flows

7. Global Media Flows

8. Global Media Flows

9. Global Media Flows

10. Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse

11. Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse

12. Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse Lose Yourself in Melbourne

13. Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse

14. Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse

15. Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse

16. Four ways of seeing “culture” 1. Culture as lived and shared experience 2. Culture as mediated symbolic communication 3. Culture as resource 4. Culture as policy discourse

17. Americanisation?