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Finishing up… and putting it all together!

Finishing up… and putting it all together!. Unit 1. Consumer Shopping. Influenced by ADVERTISING Advertising is everywhere! Consumer ultimately pays for the price of advertising Tugs at our emotions, persuades us Branding for trust!. Use your common sense. Avoid impulse purchases

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Finishing up… and putting it all together!

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  1. Finishing up…and putting it all together! Unit 1

  2. Consumer Shopping • Influenced by ADVERTISING • Advertising is everywhere! • Consumer ultimately pays for the price of advertising • Tugs at our emotions, persuades us • Branding for trust!

  3. Use your common sense • Avoid impulse purchases • Decision making process • Specify, Search, Sift, Select, Study • Evaluate: • Opportunity costs • Hopes, dreams, values • Needs vs. wants • Comparison shop • Pays off when price and quality differ

  4. Be a smart consumer! • Understand labels • Food labels – nutrients (required) • Ingredients listed in order by net weight • Packaging “net weight” – contents only (not packaging) • Sell by/use by/best by dates • Read use and care instructions • Understand any necessary warranties/guarantees

  5. Which is cheaper? Jif Peanut Butter Extra Crunchy 18 OZ JAR$2.99 Skippy Peanut Butter Super Chunk 28 OZ JAR $4.69 Smucker's Peanut Butter Chunky Natural 16 OZ JAR $3.29

  6. Use UNIT PRICING TO HELP YOU! Price / # of units = price per unit i.e. $ 6.99 / 16 oz = $ 0.44 per ounce

  7. YOU TRY IT AND DECIDE! Jif Peanut Butter Extra Crunchy 18 OZ JAR$2.99 Skippy Peanut Butter Super Chunk 28 OZ JAR $4.69 Smucker's Peanut Butter Chunky Natural 16 OZ JAR $3.29

  8. If you guessed Skippy, you were RIGHT! Jif Peanut Butter Extra Crunchy 18 OZ JAR$3.19$.18/ OZ Skippy Peanut Butter Super Chunk 28 OZ JAR $4.69$.17 / OZ Smucker's Peanut Butter Chunky Natural 16 OZ JAR $3.29 $.21 / OZ

  9. Shopping strategies? • Don’t shop when you’re hungry • Make a list to avoid impulse buys • Prepare coupons and specials • Shop around • Watch for sales • Find the right “app”! • What strategies do you use?

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