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CV. MEBEL JATI JEPARA AND APKJ THE SVLK GROUP VERIFICATION FOR SMEs

CV. MEBEL JATI JEPARA AND APKJ THE SVLK GROUP VERIFICATION FOR SMEs. By ABDUL LATIF. COMPANY PROFILE. CV. MEBEL JATI JEPARA is an SME of wood industry on export quality furniture production and trade. Product type : mainly garden/outdoor furniture ( such as table, chair, umbrella )

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CV. MEBEL JATI JEPARA AND APKJ THE SVLK GROUP VERIFICATION FOR SMEs

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  1. CV. MEBEL JATI JEPARA AND APKJ THE SVLK GROUP VERIFICATION FOR SMEs By ABDUL LATIF

  2. COMPANY PROFILE CV. MEBEL JATI JEPARA is an SME of wood industry on export quality furniture production and trade. Product type: mainly garden/outdoor furniture (such as table, chair, umbrella) Material: Indonesia teak wood Production site: Sinanggul Village, Mlonggo Subdistrict, Jepara District. Production capability: 12 containers per annum.

  3. MARKET ORIENTATION • Europe-such as France (table, chair, bench etc) • Asia-such as India (indoor furniture of room set, etc)

  4. COMPANY POLICY ON PRODUCTION SYSTEM • Work closely in cooperation with suppliers, as of assurance of legal supply of materials. • Documented productionprocess, as of materials and products meeting the audit required documentation.

  5. Association as the platform for legality verification • CV Mebel Jati Jepara also member of Jepara Wood Industries Association (APKJ/Asosiasi Pengrajin Kayu Jepara) since 2009. • Main mission is to improve SMEs capability and competitiveness including direct export activity. • APKJ as the Management Representave for group certification on legality verification for its members.

  6. WHY SVLK Consumer acceptability on SVLK certified products. Starting 2004, number of buyers and their associates start questioning the assurance of legality of Indonesia furniture products, even felt it’s taboo business due to the illegal logging problems. SVLK is mandatory as regulated by the Minister of Forestry (2009, 2011, 2012) and Minister of Trade (2012). Number of trade partners already required SVLK.

  7. Company effort and improvement related to SVLK • Adequate documentation ofinput and output of raw materials along with personel in charge. • Completion of all relevant permits as required for audits • Adequate labour and safety requirement.

  8. SVLK as a group learning process Members of APKJ and craftmans around CV. Mebel Jati Jepara routinely review (and training on) the documentation of materials input-output and measurement of production volume.

  9. Supports for SME SVLK • Local government support on SVLK implementation in district level, such as in relation to district-level permits (EIA, SME industry registration, simplify transport document requirement, etc). • Financial support for first round of SMEs group SVLK certification.

  10. Challengesand Expectations for possible solutions • Further outreach of SVLK in detail, including export requirement so that this system will be more well known, which will also help SMEs grup certification to enggaged in cooperation with certified suppliers. • Support for SMEs on acquiring/maintaining SVLK certificate or relevant conditions to minimize cost (such as local auditors).

  11. Challengesand Expectations for possible solutions • Improvement of capability in documentation of production process (report of relevant documents of raw materials up to the trade of end products) and products measurement/scaling, including sub-contractors. For group certification, applied for all group members (better book keeping records).

  12. Expectation to the Market • Clear link or positive recoqnition of export policy of Indonesia (SVLK along with the export licence) with regulations/market requirements of consumers countries, especially EU market. • Market willingness to cover the reasonable price of SVLK certificate (legality assurance).

  13. ProductsHS CODE 9401.69.00.90 • Teak wood furniture • Mandatory by January 2014, yet already applied for SVLK certification.

  14. ProductsHS CODE 9401.69.00.90 • Teak wood furniture

  15. ProductsHS CODE 9401.69.00.90 • Teak wood furniture

  16. TERIMA KASIH ~ THANK YOU

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