Market to Win – Marketing Innovation Opportunities for OEMs

1. OEM03 Market to Win – Marketing Innovation Opportunities for OEMs Felicia C. Guity GM OEM Channel Marketing Microsoft Corporation

2. Thank you!

3. The Voice of Our Partners … • YOUR NEEDS • OUR SUPPORT Simplify our partnering experience Microsoft Partner Network,Consolidated web tools Help us reach more customers Digital marketing, product marketing campaign assets Deliver additional value Microsoft Partner Network OEM Competency, Marketing Funds

4. Windows Commercial Campaigns Modern Business PC Campaign Campaigns Simplify IT Campaign Pro for Verticals

5. Windows Consumer Campaigns Make New Things Possible Campaign – Buying seasons vary by country Campaigns Seasonal Campaigns including TV coverage (U.S., Canada, U.K., FR, Germany, Australia): Back to School, Holiday, Spring Promotion

6. Genuine Windows Genuine Windows in Breadth Retail Campaigns Value of Genuine OEM@Education Right Licensing Right Licensing Windows in Education Retail

7. Windows Live Services Campaigns 6/24 – Windows Live Essentials 2011 Public Beta Key Dates 9/28 – Windows Live Essentials 2011 RTM/W ‘Exciting Things You Can Do…’ – Windows Live Essentials + Bing & MSN + Office 2010 (Consumer) Windows Live Wave 4 Launch Readiness + Launch ‘Windows 7 Scenarios’ (Windows 7 + Windows Live) Key Campaigns Office, Bing, & Windows Live Marketing resources http://oemadvantageelements.com Exciting Things You Can Do With Your New PC

8. Server Campaigns Campaigns Simplify IT (Server, Client) Product milestones (RTM Oct 8/22) Launch 2.22

9. Office Campaigns Office 2010 Technology Guarantee 11/30 – End of Life for Office 2007 MLKs Key Dates 1/31 – End of Life for Office 2007 Preinstalled (DOEM) ‘Make It Great’ – Launch-Consumer ‘That’s a Great Idea’ – Launch-SMB ‘Modern Business PC’ (Win 7 + Office 2010) Key Campaigns

10. Marketing Resources and More Growing and Improving your Business with MPN

11. Partner Incentive Programs Eligibility Earn Spend • Authorized OEM Distributor • Marketing • (Co-op Activities) • OEM Disti Channel Agreement • MPN Registration • Reporting Requirements Channel Incentives (Rebate + Co-op) • Cash • (Rebate Activities) System Builder • Volume Eligibility Thresholds • MPN Registration • Tech Cert/MCP Status • Earning Criteria • Per Unit Rate of Fund Calculation • Elimination of Targets, and Goals for Over Attainment • Spend Criteria • Simplified, single Program and Platform • Spend against Business Rules • Spend Caps by Partner Programs and Area OEM Associate Distributor • Associate Distributor Channel Agreement • MPN Registration • Reporting Requirements

12. You Said You Needed… …and the OEM Competency Delivers • Internal Use Licenses to run your business • Learn it • Use it • Sell it • Inclusion in rich customer directories • Customer ready marketing campaigns • Incentives, Marketing Programs Demand Gen. and Sell Increase Skills • Partner Learning center • TechNet Subscription • Access to Beta products and OEM Kits Technical Support • More relevant technical training, • Greater flexibility, and increased access to technical support options Brand Alignment • Powerful brand alignment with an industry leader

13. Arnold Bogaards WW C2P Strategy Lead Microsoft Corporation

14. The Pinpoint Opportunities Site Enhancements Common Marketplace Platform In-Product Marketplace Global Reach 16 countries + 9 languages now. > 30 countries in 2010-11 Supports new MPN competencies, enhanced search & SEO capabilities Update your listing and promote globally across marketplaces Extends your reach through Microsoft products

15. Microsoft Pinpoint Demo Arnold Bogaards WW C2P Strategy Lead Microsoft Corporation

16. Get Connected with Microsoft®Pinpoint™ Where Customers and Partners connect • Over a Million customers looking for partners • Complete profiles 10x more likely to get prospects • Be automatically entered to win – act by July 31st • Create a new company profile • Create an application or service profile, or • Get a customer review on your profile Five great Prizes! Multiple winners! Visitwww.Pinpoint.com/GetListedfor details

17. Partner Showcase

18. Web Content Syndication Program • Dynamic web content updated centrally • Easy, fast implementation • No implementation costs & Co-op Reimbursement for participation • 1,700 partner participants, Distributors and System Builders • Over 50 Million impressions since July 2009

19. EDI and Web Content Syndication – a Partner’s Perspective partner Cami Parks Marketing Director Eastern Data, Inc

20. Who is Eastern Data Inc. • Sub-distributor and Systems Integrator located in Georgia, USA • Since 1997, EDI has been a value-added provider of high quality components, white box systems, and high-caliber customer relations • Company Strategy: • premier distributor of quality computer components, • leading provider of reliable systems and servers • authority in total computing solutions

21. What was the Challenge • Optimize Company Website with rich Microsoft Content without additional investment • Ongoing solution to address Microsoft content: fast & cost-effective, easy to implement & maintain

22. How EDI implemented Web Syndication Embedded Video! Syndicated Content Embedded Video!

23. How Syndication impacted EDI’s Business • Increased web traffic • Syndicated content gives customer added comfort when buying from EDI • EDI website probably now includes twice as much Microsoft marketing content • EDI sees cost savings of $36,000+ per year as they don’t need additional web staff to update or create vendor content

24. How do you get There – Join the OEM Competency Competency Advance Competency Technical Credentials • 2 Current MCPs on Staff • OR • 1 Windows Logo device • 4 Current MCPs on Staff • OR • 2 Windows Logo device • OR • Current Direct Microsoft Agreement Customer Validation • 3 Customer references • 5 Customer References • Participation in the Customer Survey Sales Volume • NA • Minimum Sales volume of Windows or Windows Server Profile • Company profile and key contacts • Company profile and key contacts

25. Get Your Competency Now, With this WPC Only Offer • At WPC: Save up to $2,000 USD, get your company ready to re-enroll Buy 4 passes – enough to help earn an advanced competency Competency 1 Purchase today at MPN Booth/RSC Lounge or visit www.prometric.com/microsoft/wpc Competency 2 + + OR Competency 1 advanced Competency 1 • After WPC: • Exam Competency Packages (August) + Classroom Training deals (September)

26. Q&A

27. Thursday, July 15thGrand Hyatt, Grand Hyatt, 1000 H Street NW | Tel: 1-202-582-1234The interactive sessions are your chance to get 1:1 time with a Microsoft representative for each of these topics 3:30pm - 5:00pm 1:30pm to 3:00pm How to Increase your Government Business How to Increase your Government Business Healthcare - Selling to the MD Healthcare - Selling to the MD Learn the Education Game Learn the Education Game Server Solution Trends The Green Initiative – Microsoft Authorized Refurbisher Program PC Essentials/MS Advantage Microsoft Office Roosevelt Room Communications MPN Partnering to Win: Growth Strategies for Named OEMs Communications Partnering to Win: Growth Strategies for Named OEMs Cabin John Room

28. YOUR FEEDBACK IS VERY IMPORTANT TO US Submit your Session Evaluation for a chance to Win! www.digitalwpc.com/evals ASUS Notebook PC WPC 2011 Conference Pass Microsoft Lifecam HD-5000 Win a chance to spin the prize wheel! Located in the Microsoft Partner Network Expo Booth #484

29. Get Connected With Microsoft® Pinpoint™ Connect with customers who need your applications and services Customers visit Pinpoint daily looking for partners. Are you there? Complete profiles are 10x more likely to get prospects Be automatically entered to win — act by July 31 Create a new company profile Create an application or service profile, or Get a customer review Enter to win your choice of one of FIVE prizes! Multiple winners! More details at www.Pinpoint.com/GetListed

30. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.