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Doing the most good

Doing the most good. NCRD/NAOC 2016 | JOSWICK/TODARO. NCRD/NAOC 2016 | JOSWICK, TODARO. Fostering Good Corporate Relations. Jaime Joswick Director of Brand Management & Corporate Relations National Headquarters Maria Todaro Territorial Corporate Relations Manager

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Doing the most good

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  1. Doing the most good NCRD/NAOC 2016 | JOSWICK/TODARO

  2. NCRD/NAOC 2016 | JOSWICK, TODARO Fostering Good Corporate Relations Jaime Joswick Director of Brand Management & Corporate Relations National Headquarters Maria Todaro Territorial Corporate Relations Manager USA Western Territory

  3. NCRD/NAOC 2016 | JOSWICK, TODARO • On average: 0.8 % of one % pre-tax earnings • Large time/staff investment • Qualitative benefits: awareness, brand alignment, donor acquisition & cultivation, long-term relationship building

  4. NCRD/NAOC 2016 | JOSWICK, TODARO Trends in Corporate-Nonprofit Partnerships

  5. NCRD/NAOC 2016 | JOSWICK, TODARO The Shift in Corporate Philanthropy Pre Recession to Now

  6. NCRD/NAOC 2016 | JOSWICK, TODARO Insight from Corporate Philanthropists

  7. NCRD/NAOC 2016 | JOSWICK, TODARO What we Asked • What are the most important factors you consider when making partnership decisions? • Have you directly experienced or seen a shift/change in corporate philanthropy since the 2008 economic decline? If so, please explain. • What are the most valuable actions The Salvation Army can take to maximize corporate partnership potential in the coming year?

  8. NCRD/NAOC 2016 | JOSWICK, TODARO Who we Asked • Mattel Children’s Foundation Team • Krispy Kreme • Nickelodeon • Retail Partner in CA (19 store locations)

  9. NCRD/NAOC 2016 | JOSWICK, TODARO What They Said What are the most important factors you consider when making partnership decisions? • 3 circles approach: 1. Social Impact, 2. Employee Engagement, 3. Core Business • Values align • Mission, reach, and how funds are allocated • Mutual benefit (ranging from financial to brand awareness) • I use two filters: one, that our missions and audience are in alignment and, two, that I like the people at the organization (

  10. NCRD/NAOC 2016 | JOSWICK, TODARO What They Said Have you directly experienced or seen a shift/change in corporate philanthropy since the 2008 economic decline? If so, please explain. • We have become more discerning about where our giving goes to ensure maximum impact • Allowed us to be more creative with our giving (percentage of sales, product placement, etc) • Partnerships have expanded as the needs of the communities we serve have increased • More philanthropic integration into business. As we see the trend of less discretionary money—we work toward every single dollar counting for much more. • In the new world order of shrinking dollars, it’s critical that the relationship between a philanthropic organization and a for-profit corporation is symbiotic.  A corporation has a finite amount of money to put to a cause so the relationship has to be meaningful.

  11. NCRD/NAOC 2016 | JOSWICK, TODARO What They Said What are the most valuable actions The Salvation Army can take to maximize corporate partnership potential in the coming year? • Truly operate as partners and continue to work together to develop programs that are mutually beneficial. • Understand what your partners need. See your partners as clients. • Continue building out a strong point of sale program to offer retail partners. • 1.Diversify 2.Think of yourselves as service and content providers 3.Effective customer service is king

  12. NCRD/NAOC 2016 | JOSWICK, TODARO General Engagement Tips

  13. NCRD/NAOC 2016 | JOSWICK, TODARO Getting a Meeting WORK YOUR NETWORK RESEARCH

  14. NCRD/NAOC 2016 | JOSWICK, TODARO First, Are you Ready? • Consider these "readiness" factors before reaching out to recruit a corporate sponsor: • Are you familiar with their charitable priorities? • Can you explain the services you offer that are aligned with those priorities? • Can you deliver if they ask to partner with you on these programs?

  15. NCRD/NAOC 2016 | JOSWICK, TODARO The Introductory Meeting • Know the company • Bring creative partnership ideas • Listen (business issues & objectives) • Ask, “what is most exciting to you?” • Agree on action items & deliverables

  16. NCRD/NAOC 2016 | JOSWICK, TODARO Partnership Idea Map Our Organizational Assets & Resources Corporate Partner’s Assets & Resources Corporate Partner’s Challenges Our Organizational Challenges

  17. NCRD/NAOC 2016 | JOSWICK, TODARO Partner Relations • Quick to reply • Easy to work with • Helpful, thoughtful & considerate

  18. NCRD/NAOC 2016 | JOSWICK, TODARO Measuring & Reporting Partnership Success

  19. NCRD/NAOC 2016 | JOSWICK, TODARO Sustainability • Data/Measurement • Employee Engagement • Increased Brand Awareness • Media Results • Recognition

  20. NCRD/NAOC 2016 | JOSWICK, TODARO Data/Measurement

  21. NCRD/NAOC 2016 | JOSWICK, TODARO Media Results/Stories

  22. NCRD/NAOC 2016 | JOSWICK, TODARO Recognition • Tell stories that celebrate the social impact • Put together a comprehensive list of marketing materials featuring their logo and the number of impressions received • Acknowledge them in board meetings • Invite them to a private tour of a center/facility • Ask staff and supporters to thank them via email, letters, social channels

  23. NCRD/NAOC 2016 | JOSWICK, TODARO Putting This Into Practice Target’s CSR Strategy

  24. NCRD/NAOC 2016 | JOSWICK, TODARO Back-to-School Spree Digital Learning Program

  25. NCRD/NAOC 2016 | JOSWICK, TODARO Center Feedback Scaleof1-5,5=StronglyAgree Lessonsforexpansion Avaluableprogram Our students are very excited to work on the program. To the point of not wanting to stop for dinner. They like progressing through the program and seeing how far they can get and are excited talking to each other about it. - Wausau, WI I do like that each child can go at their own pace, but feel that instructors might benefit from supplemental curriculum to ensure that children are truly learning from the programs. -Chelsea/EastBoston,MA -Anchorage,AK

  26. NCRD/NAOC 2016 | JOSWICK, TODARO Measurement of Learning: Knowledge Gains Based on pre and post-assessment data, clients made considerable knowledge gains in both financial literacy and digital responsibility +54% +88% +79%

  27. NCRD/NAOC 2016 | JOSWICK, TODARO Local Target Volunteer Engagement Volunteer Onboarding 1:1 Client/Center Engagement Group Mentoring • Participate in Center on-site trainings conducted by EverFi • Tutoring/ mentoring Clients through Digital Learning Program • Facilitating lessons/ games to reinforce digital courses with materials provided by EverFi • Create processes for streamlined communication of volunteer opportunities to Target • Assisting with local student celebration events

  28. NCRD/NAOC 2016 | JOSWICK, TODARO Media Results

  29. NCRD/NAOC 2016 | JOSWICK, TODARO Recognition Traditional and Social Media Target Team Members Invited to Celebration Event Staff and Beneficiaries Sent Thank you Notes

  30. NCRD/NAOC 2016 | JOSWICK, TODARO Resources

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