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SmelliVision ?. The next thing in entertainment. The concept of smelling what you see is not new, however the concept that it’s able to become part of a home entertainment is relatively new.
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SmelliVision? The next thing in entertainment
The concept of smelling what you see is not new, however the concept that it’s able to become part of a home entertainment is relatively new.
In 1960, the movie Scent of Mystery was the first attempt at introducing smell into the theater experience. • There were 30 scents released according to cues set in the soundtrack. It was not considered a success because the technology used was noisy, distracting, and hard to spread evenly and quickly among the audience.
Although several different attempts were made by individual groups, progress has been slow in developing the technology. However, in June 2011, the University of California published a press release declaring that after 2 years of research they had devised a way of bringing smell into the television experience.
It was previously thought to need big, bulky equipment to produce the thousands of smells possible. • University of California used an X-Y matrix system…means a grid of odors 100 by 100 to produce 1,000 aromas.
“The scent comes from an aqueous solution such as ammonia, which forms an odorous gas when heated through a thin metal wire by an electrical current. The solution is kept in a compartment made of non-toxic, non-flammable silicone elastomer. As the heat and odor pressure build, a tiny compressed hole in the elastomer is opened, releasing the odor” –press release
Although not ready for mainstream production yet, this is considered a breakthrough in the technology that could be integrated into HDTV and 3DTV’s. • Essentially when the scents are no longer potent enough, it could be as easy to recharge as changing a Glade plug-in.
To think about: • Bad smells? Do we really want to smell that chemical spill in some Armageddon-type movie? • Will smelling that fast food commercial drive up sales? • What if people smell things they are allergic too? Will that trigger a reaction? We shall see…
Credits • http://www.pcworld.com/article/230456/smellovision_wafts_closer_with_new_research_project.html • http://www.eurekalert.org/pub_releases/2011-06/uoc--ctt061411.php • http://en.wikipedia.org/wiki/Smell-O-Vision