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parents/peers/family/friends. Inform public of domestic violence and its effects on society. organization leaders/ television producers. APPEAL. FEAR, RATIONAL, SELF-INTEREST. Uses direct points and actions that people see in real life but don't think too much about
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parents/peers/family/friends Inform public of domestic violence and its effects on society organization leaders/television producers
APPEAL FEAR, RATIONAL, SELF-INTEREST • Uses direct points and actions that people see in real life but don't think too much about • Using kids makes the message a lot more effective.
By changing the lifestyles and everyday life of homes that suffer from domestic violence, the kids in our society have a better hope of not following in the same footsteps as their parents, neighbors, or even friends’ parents. Children learn most of their behavior from what they see and hear from inside their homes. By stopping domestic violence, we could ultimately keep it from occurring in future generations. FEAR, RATIONAL, SELF-INTEREST
WHO CREATED THIS MESSAGE? MEDIA LITERACY
WHAT TECHNIQUES ARE USED TO ATTRACT MY ATTENTION? • Camera Placement, Size of Shot • Filmed Under the Table • Diegetic Sound, Dialogue • Children wearing parents’ shoes
HOW MIGHT DIFFERENT PEOPLE UNDERSTAND THIS MESSAGE DIFFERENTLY FROM ME? LIFESTYLES, VALUES, & POINTS OF VIEW Abusers are good at making excuses for the inexcusable. They can blame their behavior on a bad day, bad childhood, and even the victims of abuse. Victims are fearful what could happen if they leave. They make excuses for the abuser’s behavior. Children do not understand the meaning of the abuse they observe.
WHY WAS THIS MESSAGE SENT? Children exposed to domestic violence are at significant risk for delinquency, substance abuse, school drop-out, and difficulties in their own relationships. • Withdrawn • Non-verbal • Anxiety • Difficulty eating/sleeping • Concentration problems • Lashing out • Irritability
SUCCESS PRINCIPLES • SIMPLICITY • UNEXPECTEDNESS • EMOTIONS
WHAT DRIVES HUMAN BEHAVIOR? “Emotion is central to the quality and range of everyday human experience.” Dolan, R.J. One of the best understood influences on emotion is memory. Memory allows humans to better predict future outcomes of events but, what does this have to do with human behavior?
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