MARKETING

Nov 25, 2012

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Comprendre le comportement du consommateur: Introduction. . . . NIVEAU SOCIO-CULTURELClasse Sociale, Style de Vie, Culture. NIVEAU INTERPERSONNELGroupes de r?f?rence,Leaders d'opinion. NIVEAU INDIVIDUELBesoins, PerceptionsAttitudes. Comprendre le comportement du consommateur: Plan. 1. Composant

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MARKETING

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MArketing

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Marketing

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