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WIN 110 介绍微软企业服务

WIN 110 介绍微软企业服务. 张维建 , 微软咨询部. 李科研，微软技术中心. 微软企业服务的组织结构. 企业服务 : 微软咨询部 (MCS) 微软大客户支持 (Premier) 设施 微软技术中心 (5 个在美国 , 4 个在欧洲 , 3 个在亚洲 ) 微软服务实验室 ( Issaquah, Washington , Irving, Texas , Charlotte, North Carolina ). 1. 商业模型 how the enterprise makes money.

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WIN 110 介绍微软企业服务

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  1. WIN 110介绍微软企业服务 张维建, 微软咨询部 李科研，微软技术中心

  2. 微软企业服务的组织结构 • 企业服务: • 微软咨询部(MCS) • 微软大客户支持(Premier) • 设施 • 微软技术中心 (5个在美国, 4个在欧洲, 3个在亚洲) • 微软服务实验室 (Issaquah, Washington , Irving, Texas, Charlotte, North Carolina)

  3. 1. 商业模型 how the enterprise makes money 5. 产品性能basic features, performance and functionality 6. 产品系列extended system that surrounds an offering 2. 网络enterprise’s structure/value chain 7. 服务how you service your customers 产品 过程 财政 Business model Networking Product performance Product system Service Enabling process Core process 3. Enabling processassembled capabilities 4. 核心过程proprietary processes that add value 企业成功的10种法宝（不仅是产品） 提交 Channel Brand Customer experience 8. 客户渠道how you connect your offerings to your customers 9. Brandhow you express your offering’s benefit to customers 10. 客户体验how you create an overall experience for customers

  4. 微软企业服务的宗旨 • Microsoft Services and IT help customers and Microsoft realize their potential through 加速采用与有效的利用微软技术. We are strong customer advocates and Microsoft’s first and best customer to drive 推动产品的改进. We attract 吸引优秀人才who are passionate about serving customers and are trusted advisers on Microsoft technology

  5. 新技术被人采用的生命周期

  6. 微软咨询部：服务种类 • 战略咨询 (ESC) • 应用开发 • 基础设施（infrastructure)

  7. 咨询项目的种类 • 客户合同项目 • 概念论证 (Proof of Concept) • 多厂家对打(Multi-vendor shoot-out)

  8. 大客户服务Premier Service Lines • 客户技术经理（TAM): 支持客户基础设施及服务器。 • 应用开发咨询 (ADC): 基于微软技术的应用开发 • 需要较强的技术，交流与客户管理技巧。

  9. 微软企业服务的纵向: • Public Sector: 联邦, 州与市政府，教育界。 • Communications Sector: 通讯, 网络服务商, 大众传播与娱乐。 • Commercial Sector: 金融, 零售, 医疗卫生及保险。

  10. 通讯纵向 无线电话 有线电话 有线电视 通讯设备供应商 广告 音乐 电影 广播 发行 网站管理

  11. 通讯纵向: 业务现状 • 客户环境 • 行业兼并 • 法规松绑, 特别在欧洲 • 不断增加的来自新技术的竞争（下页） • 传统业务收入减少 • 微软的着重点 • 降低客户的运行费用 • 新的机会 • 微软的解决方案：CCF (Contact Center Framework) CSF (Connected Services Framework)

  12. 通讯业的竞争 WiMAX (Wireless Interoperability of Microwave Access) 无线电话 Cingular, Sprint Revenue decline: $15billion, 7%/year (2001-2004) CLEC via ILEC infrastructure • MSO via cable • infrastructure: • Digital phone service • TV Programming • Internet broadband • E.g. AT&T Broadband, • Comcast • MSO advantages • over ILEC’s: • strong revenue • bundle ent & telecom • less regulated env • less legacy voice issue • ILEC fights back with fiber-optic • Network: • Digital phone service • TV programming • Internet broadband VoIP via Internet

  13. 微软服务实验室 微软技术中心 • 北美: Austin, Boston, Chicago, Reston, Silicon Valley • 欧洲: Copenhagen, Munich, Netherlands, Thames Valley, Paris, • 亚洲: 北京, 台北, Dubai 美国: Issaquah, WA, Charlotte, NC, Irving, TX

  14. 微软技术中心 录像: 介绍微软技术中心

  15. 中国微软技术中心介绍 李科研 经理, 中国微软技术中心 Please direct questions and feedbacks to: Keyan Li Email: keyanli@microsoft.com Office: 010 84538989 x 8359 Mobile phone: 1391-025-0353

  16. 挑战 如何管理 Don’t understand technology Huge opportunity + huge risk 技术与产品：太多的选择 Availability & Reliability Performance Interoperability Security 许多不确定性 Schedule & Cost Developer skills How to maintain 面对大型与复杂项目的挑战 解决方案的开发周期 Evaluate Plan Build Deploy Operate

  17. Play video 介绍微软中国技术中心 MTC Mission: • MTC’s mission is to reduce risks for customers & partners during their decision making process to accelerate adoption of Microsoft platform, and to create innovative business solutions using emerging Microsoft technologies MTC Purpose: • Increase success rate for enterprise projects: =>Successful Projects!  • Envision, Architect and Validate for enterprise solutions • Shortens decision cycle and increase success rate • Help adoption of new MS products: =>Competitive Advantage!  • Technology labs/programs to support customers/partners MTC Offerings: Strategy Briefing POC Workshop Architecture Design Session Evaluate Plan Build Deploy Operate

  18. 远景展望 Offering: .NET Strategy Briefing, Business Value Assessment* Duration: 1 Day Location: MTC Envisioning Center Audience: Business & Tech. Decision Makers 架构设计 Offering: Architecture Design Session Duration: 2-5 Day Location: MTC ADS Room Audience: Architects & Development Leads 论证 Offering: Proof of Concept Duration: 2-3 Weeks Location: MTC Development Suite Audience: Development Team 微软中国提供的服务

  19. Introducing China MTCKeyan Li, Manager, China MTC Workloads Coverage Map

  20. 微软技术中心的全球规划 World-class facilities for accelerating customer and partner value realization through excellence in operations and experience ExecutiveBriefing Envisioning Session StrategyBriefing Architectural Design Session Proof ofConcept Thames Valley • Vaedbeck Chicago Redmond • Munich Boston Paris • DC (Gvm’t) Mtn View • Tokyo • Beijing • Austin • Dubai • Taipei Enterprise Customers & Partners ISV’s and SI’s

  21. 在中国的成功案例

  22. 在中国的成功案例

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