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MODULE 7: CONCEPT. UNIQUE EVENTS AND HAPPENINGS INSPIRE THEME IDEAS. THE THEME SETS THE TONE FOR THE STORY OF THE YEAR. MANY ELEMENTS CONTRIBUTE TO DEVELOPING A THEME. A GOOD THEME MEETS CERTAIN REQUIREMENTS. A strong THEME concept captures a year’s uniqueness. Concept. 1.
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UNIQUE EVENTS AND HAPPENINGS INSPIRE THEME IDEAS. THE THEME SETS THE TONE FOR THE STORY OF THE YEAR. MANY ELEMENTS CONTRIBUTE TO DEVELOPING A THEME. A GOOD THEME MEETS CERTAIN REQUIREMENTS. A strongTHEMEconcept captures a year’s uniqueness. Concept 1 2 3
A FEW WORDS CAN SET THE TONE FOR THE THEME AND THE STORY OF THE YEAR. THE MAIN SLOGAN SPAWNS SECTION SPIN-OFF PHRASES. COPY GIVES THE DETAILS THAT TIE THE CONCEPT TO THE BOOK’S CONTENT. THE STYLE OF THE COPY SHOULD FIT THE THEME. A theme concept is explained through VERBALdevelopment. Concept 1 2 3
THE DESIGN OF THEME PAGES SHOULD HAVE A UNIQUE LOOK. PHOTOGRAPHS SHOW THE THEME’S RELEVANCE. TYPOGRAPHY SETS THE MEANING, TONE AND STYLE OF A THEME. GRAPHICS AND COLOR ADD PERSONALITY TO THE THEME. VISUALdevelopment makes the concept stand out while addingunity and personality to the yearbook. Concept 1 2 3
Concept 1 2 3 COVER: Introduces the concept, either directly or subtly, and makes a positive first impression.
Concept 1 2 3 ENDSHEET: Complements the cover, supports concept and often showcases the contents listing.
Concept 1 2 3 OPENING: Documents the concept using dynamic photography and expressive writing.
Concept 1 2 3 DIVIDER: Indicates a new section and continues to develop the concept with words and photos.
Concept 1 2 3 WHOLE BOOK LINK: Folio tab design reinforces the concept and incorporates student photos.