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Our lobby approach

Our lobby approach. Bruges 26 April 2013 Henk Kok www.synaptic-cluster.eu h.kok@eindhoven.nl. European projects, why?. Your motivation in Sintropher. Why are you in Sintropher? (use chart) What did you formulate as your result = success in Sintropher?

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Our lobby approach

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  1. Our lobby approach Bruges 26 April 2013 Henk Kok www.synaptic-cluster.eu h.kok@eindhoven.nl

  2. European projects, why?

  3. Your motivation in Sintropher • Why are you in Sintropher? (use chart) • What did you formulate as your result = success in Sintropher? • Where do you stand at the moment (which aims realized and which aims still to reach?)

  4. Eindhoven’s motivation in SYNAPTIC • Result = success when: • International connections improve (RoCK) and OP 2014 – 2020 opens opportunities to assist this • New SUMP concentrates on pedestrians, bicyclists, multi modal sharing and seamlessness • Influence national policy • DNA (ICT, technology and RTD contributes to smart and seamless mobility

  5. Some more SYNAPTIC • Methodology • Lobby levels • Positive lessons

  6. What does the passenger want? • Gather good practises • Describe crunchpoints and enablers Future 1. Begin with the end in mind Present 2. Look backwards from the vision to the present 3. Move step by step towards the vision (Source:The Natural Step)

  7. Lobby levels

  8. EU level, how? • Soft lobby • Sending info: website, presentations, articles, press releases; • Consultation / discussion: RT’s, seamless travel award • Hard Lobby • Informing / charming EU decision makers: MP’s, 4 DG’s, JTS Lille, DG experts • tickle National contact points and steering committee members • Organizing stakeholder support: UITP, ECOMM, POLIS, Eltis and EPF

  9. National Level, how? • Soft Lobby • Informing the national contact point • short lines with the Steering Committee • Presentations: at national study days, Ministry • Hard Lobby • Sending a letter to the PPG • Using the unexpected momentum (Fyra debacle) • Ongoing lobby to influence the text for the new national rail conscession

  10. Regional and Urban level, how? • Influencing the E’hoven colleagues SUMP 2013 – 2020 • Triple helix platform on seamless mobility / smart mobility

  11. Lessons • Open discussions: • Between ‘academics and the marketeers’; • The different orientation of the 4 projects • Message: skill, reliability, involvement • Product: attractive, conscise, practical recom’s • Timing (using political momentum)

  12. SYNAPTIC’s legacy • Trying to find stakeholders with parallel aims • EPF, POLIS, EPOMM, ELTIS • Influential individuals • Final meeting Manchester June 18th • building new partnerships; ‘speed dating’ for new project ideas

  13. Seamlessness 2.0 Thank you!

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