1 / 21

Razorfish

Razorfish. Rachel Brandt Ye Ma Emily Neal Jessica Willis. overview. Lay of the land Vicious cycle of worry The Digital Mom. this is for my people. Nancy’s Vital Stats: 34 years old Mother of Brian age 6 and Joanna age 4

filia
Download Presentation

Razorfish

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Razorfish RachelBrandt YeMa EmilyNeal JessicaWillis

  2. overview • Lay of the land • Vicious cycle of worry • The Digital Mom

  3. this is for my people • Nancy’s Vital Stats: • 34 years old • Mother of Brian age 6 and Joanna age 4 • Proud of her mini-van and how she’s able to provide for the safety and care of her children • Keeps a sharp eye on her kid’s behavior, what they watch, how well they’re developing and the amount of vegetables left on their plates

  4. the battle begins

  5. thank you jessica Superman that Supermom

  6. bridging the gap • making the web work • two different paths, the same destination

  7. search • safe kids browser • kids online community • online kids games • educational kids games • kids online video • internet for kids • kids safety online • stop cyberbullying • childrens online games • childrens online video

  8. the social monster

  9. observe • first things first • listening, not lurking

  10. recruit • follow the leader • participants to buyers

  11. evaluate platforms • Blogs • Facebook • YouTube

  12. engagement • buzz is more than a word • mi casa essu casa • content is key

  13. measurement

  14. promote • harnessing the social monster • who doesn’t love a free gift?

More Related