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Adobe Video Market Opportunity

Adobe Video Market Opportunity. SAM 220K Premiere Pro Forecast / 1 st year 20% Professional 75% Quadro Attach (upgrade) Quadro Market Opportunity 22K / $17M TAM 500K @ $865/year. Other 10%. Prosumer 20%. Film 10%. Broadcast and Post 25%. Videographers 35%.

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Adobe Video Market Opportunity

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  1. Adobe Video Market Opportunity SAM • 220K Premiere Pro Forecast / 1st year • 20% Professional • 75% Quadro Attach (upgrade) • Quadro Market Opportunity • 22K / $17M TAM • 500K @ $865/year Other 10% Prosumer 20% Film 10% Broadcast and Post 25% Videographers 35%

  2. The Video Professional Challenge • Difficult to manipulate HD footage • Stuttering preview and playback of real time edits and effects • Painfully slow encoding Solution

  3. CUDA Accelerates Premiere Pro CS5 Summary • Smooth scrubbing and playback • Real-time color corrections and effects • Work in real-time in SD, HD, 2K, 4K (RED) and beyond QuadroFX 3800, FX 4800, FX 4800 Mac, FX 5800 and GeForce GTX 285

  4. What Adobe is Saying About NVIDIA and CUDA “ “ NVIDIA Quadro makes Premiere Pro do cartwheels and flips and barely breaks a sweat. Dennis Radeke BuisnessDevelopment Manager Adobe Systems

  5. Mercury Playback Engine Quadro GPU vs CPU ColorCorrection Keying Picture-in-Picture Overlays

  6. Mercury Playback Engine Workflow ResultsHDV Two Layers and Effects 30 fps target framerate AMD 2.2 fps Higher is Better! 29.89 CPU/AMD NVIDIA GPUs Run on a single QuadCore system. Quadro FX 5800, FX 4800, FX 4800 Mac, FX 3800 and GeForce GTX 285. 2 video layers at full resolution, multiple effects.

  7. Mercury Playback Engine Workflow Results Encode to MPEG HDV 1080p seconds Lower is Better! 5 Layers Keying Sequence Export. Run on an HP Z800.

  8. Quadro is BUILT FORthe Adobe PROFESSIONAL • Faster Performance • Large graphics memory — easy to manipulate 4K footage • Better Image Quality • Display port for high-quality preview • Future 10-bit color support • Future 30-bit color and SDI support • Fully Tested • Dedicated testing and QA • Driver stability

  9. Optimized Performance Configs (OPC)HDV Playback w/ 3 Layers $4,936 $6,686 12X $5,076 $3,326

  10. HP Suggested ConfigurationsHDV Playback with 3 Layers Good = wedding/event videographer/other (70%) Better = Broadcast (20%) Best = Film (10%) HPZ400 SW Playback is .58 *Playback higher is better, 30fps is target **MPEG2 encoding (in seconds) lower is better

  11. After Effects CS5GPU Acceleration • Cartoon Effect • Animate complex effects in real-time • 3D Animation Rendering • Render a 3D object in real-time • Camera Zoom • Zoom a camera in a 3D space within a composition in real-time

  12. Photoshop CS5GPU Acceleration • Fluid Viewing • Navigate images like never before • CS4: Panning, Zooming, Rotating • CS5: Scrubby Zoom, Bird’s Eye Zoom, 3D Modeling • Immersive Interaction • Change brush and color settings on image • CS5: Color Picker, Color Dropper, Brush Resizing • Creative Accuracy • Design with creative precision • CS5: 3D Bristle Brush, Overlay, Pixel Grid

  13. NVIDIA Target Marketing Activities • Sponsorship of Adobe Events • NAB Launch • Adobe TV • Road show • CEO Video • Adobe and NVIDIA Micro Sites • Online Co-Marketing • Advertising • Search Engine Marketing (Google) • Marketing • Press Outreach • Success Stories • Higher EDU Initiative • Sales Tools • Trainings/Webinar • Marketing Kit • Demo Assets Creative Cow 3M+ Impressions

  14. LAUNCH TOOLS

  15. Micrositeswww.nvidia.com/builtforadobepros.com

  16. Adobe TV

  17. Web Assets for PartnersWeb Banners, Partner Landing Page

  18. Print AssetsAd Template, Datasheet

  19. VideosTutorials, Side by Sides, Testimonials

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