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Expand your business

Expand your business. What is the collegian?. 90 + years of excellence Effectively reaching the Gen-Y population Award winning. Awards 2011-2012. First place, Best Online Ad (California College Media Association) Second place, Best B&W Advertisement (California College Media Association)

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Expand your business

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  1. Expand your business

  2. What is the collegian? • 90 + years of excellence • Effectively reaching the Gen-Y population • Award winning

  3. Awards 2011-2012 • First place, Best Online Ad(California College Media Association) • Second place, Best B&W Advertisement(California College Media Association) • Second place, Best Color Advertisement(California College Media Association) Institution Research Assessment and Planning at Fresno State

  4. So who reads the Collegian? • Fresno State students! • A village of 22,700 Gen-Y’s • 19,132 undergraduate students (18-­‐34) • 2,849 graduate students (25-­‐54) • 584 post baccalaureate • 2,034 faculty and staff (25-­‐54, 55+) Institution Research Asssessment and Planning at Fresno State

  5. Diversity Matters Office of Institutional Effectiveness at Fresno State

  6. Gen-Y’s? Source: Re:fuel Media Marketing, January 2011 • People born between 1982-2000’s • Parental Support • Average monthly income of $3000 dollars with 2% discretionary income

  7. Print addition • Print publishes (3) times a week • 5000 issues on Monday and Wednesday • 3500 issues on Friday • Offers (7) different ad sizes

  8. 48 distribution sites

  9. The Collegian Online 24/7 • 500,000 views yearly • an average of 29,308 views monthly

  10. Mobile App • Mobile App: Is free and accessible • 642 downloads so far • 33 minutes on average per session • 2 sessions per day on average

  11. Collegian Print Ads

  12. Collegian Online Ads

  13. Mobile App

  14. What’s the most effective way to advertise?

  15. What we can offer? • Flexible Payments • Multiple run dates • FREE ad design

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