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Jung Lim , Ph.D. ( limj@nsula ) Sanghoon Park, Ph.D. ( parks@nsula )

Guidelines for Effective Multimedia Presentation s. Jung Lim , Ph.D. ( limj@nsula.edu ) Sanghoon Park, Ph.D. ( parks@nsula.edu ) Northwestern State University. Guidelines for Effective Multimedia P resentations. .

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Jung Lim , Ph.D. ( limj@nsula ) Sanghoon Park, Ph.D. ( parks@nsula )

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  1. Guidelines for Effective Multimedia Presentations Jung Lim, Ph.D. (limj@nsula.edu) Sanghoon Park, Ph.D. (parks@nsula.edu) Northwestern State University

  2. Guidelines for Effective MultimediaPresentations  Provide pictures (video) that closely match the content of narration. (e.g., Educational Television or film)  Avoid irrelevant and/or repetitive information.  Minimize the visual search process.  Use concrete words for narration & on-screen text.  Consider learner’s knowledge level and give them choices over their preferred presentation mode.

  3. Theoretical / Conceptual Framework • Information Processing Theory(Miller, 1956) • Dual Coding Theory(Paivio, 1986) • Dual Sensory Channel View(Baddeley, 1992) • Cognitive Load Theory(Sweller & Chandler, 1991)

  4. 1. Provide pictures (video) that closely match the content of narration. (e.g., Educational Television or films) If narration and picture (video) highly match each other, semantically, learners understand the content better. “ A cheetah's head and body grow to 44 to 53 inches long. When it’s fully grown, its tail measures 26 to 33 inches long. ” Drew & Grimes (1987), Furnham, De Siena, & Gunter (2000), Grimes (1991), Son, Reese & Davie (1987), Nugent (1982) Source: National Geographic.com Kids (Photograph by Gary Ellis)

  5. 2. Avoid irrelevant information. + + + – – – + + – – – e.g., Mayer, Heiser & Lonn (2001); Chandler, & Sweller (1991); Kalyuga, Chandler, & Sweller (1999); Mousavi, Low, & Sweller (1995), etc. Story Source: Mayer (2001), ‘Multimedia Learning’

  6. Animation with Narration and On-Screen Text As the air in this updraft cools, water vapor condenses into water droplets and forms a cloud. “As the air in this updraft cools, water vapor condenses into water droplets and forms a cloud.” 2. Avoid repetitive information. Avoid information that can be derived from other information elements. Animation with Narration x “As the air in this updraft cools, water vapor condenses into water droplets and forms a cloud.” e.g., Mayer, Heiser & Lonn (2001); Chandler, & Sweller (1991); Kalyuga, Chandler, & Sweller (1999); Mousavi, Low, & Sweller (1995), etc.

  7. 3. Minimize the visual search process. Present on-screen text next to corresponding part of the picture, so that learners do not have to search the text or picture. When two parallel lines intersect with a third line, four pairs of corresponding angles are equal. In the diagram, two parallel lines, AB and CD, intersect with a third line, XY. The following four pairs of angles are corresponding angles: e.g., Chandler, & Sweller (1991); Tindall-Ford, Chandler, & Sweller (1997), etc.

  8. 3. Minimize the visual search process. Source: Sweller, Chandler, Tierney & Cooper (1990)

  9. 3. Minimize the visual search process.

  10. 3. Minimize the visual search process.

  11. 3. Minimize the visual search process. • Use visual cues (e.g., color coding) that link on-screen text with appropriate part of the picture. Kalyuga, Chandler, and Sweller (1998); Tabbers, H., Martens, R., & van Merrienboer, J. (2004)

  12. 4. Use concrete words for narration & on-screen text. Learners are more likely to remember concrete than abstract information. Narration WORDS On-screen Text e.g., Paivio, Clark & Kahn, 1988; Furnham, Gunter, and Green (1990)

  13. 4. Use concrete words for narration & on-screen text. Paragraphing and other textual chunking enhances encoding of the material being presented. Summarized Text Full Text e.g., Furnham, Gunter, & Green, 1990; Mayer, Bove, Bryman, Mars, & Tapaangco, 1996

  14. 5. Consider learner’s knowledge level and give them choices over their preferred presentation mode. NOVICE EXPERT VS. Less info More info Visualizer Verbalizer VS. Text mode Graphic mode Kalyuga et al. (1998, 2000); Mayer and his colleagues (1990, 1994, 2002)

  15. Guidelines for Effective MultimediaPresentations  Provide pictures (video) that closely match the content of narration. (e.g., Educational Television or film)  Avoid irrelevant and/or repetitive information.  Minimize the visual search process.  Use concrete words for narration & on-screen text.  Consider learner’s knowledge level and give them choices over their preferred presentation mode.

  16. Thank you! • Contact Info: • Jung Lim: limj@nsula.edu • Sang Park: parks@nsula.edu

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