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“Capturing Value From RFID” Presented by: David L. Knupp

“Capturing Value From RFID” Presented by: David L. Knupp. Global Animal Management, Inc. Wholly owned subsidiary of Schering-Plough Separate organizational and management structure Financially Stable. Schering-Plough Corp. Animal Health. Pharma. LBU Cattle LBU Swine PBU ABU CABU.

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“Capturing Value From RFID” Presented by: David L. Knupp

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  1. “Capturing Value From RFID” Presented by: David L. Knupp

  2. Global Animal Management, Inc. • Wholly owned subsidiary of Schering-Plough • Separate organizational and management structure • Financially Stable Schering-Plough Corp. Animal Health Pharma • LBU Cattle • LBU Swine • PBU • ABU • CABU Consumer Health

  3. GAM: Mission Statement Global Animal Management:To become the leading provider of verification and data management services to the food animal industry.

  4. Tri-Merit Overview Schering-Plough Animal Health Corporation Global Animal Management, Inc.

  5. NAIS for disease management “vertical” data (movement) fdlt c/c stocker auction bckgrnd’r vet fair packer retail “horizontal” data (productivity, health mgmt, age, source, process, breed, label)

  6. #1 Market Trend: Food Safety 0 Age Verification Process Verification Movement Verification [NAIS] Source Verification

  7. What are the current market trends for the cattle producer…. • Many markets are now paying a premium for source, process and age verified cattle. • Many feedlots are starting to look for source, process and age verified cattle to fill their yards. • Packing Plants and Retail Chains (McDonalds and Wal-Mart) are looking at source and age verification as their latest product niche to regain our export market.

  8. Common Misconceptions • RFID is expensive • RFID is complicated • RFID is a burdensome

  9. Value Added Opportunities This is what Tri-Merit is all about! • Age Verification • Source Verification • Health History Verification • Future classifications: Organic, All Natural, NHTC, Grass Fed, COOL etc.

  10. What is Tri-Merit?Web-based certification system developed by Global Animal Management in collaboration with Schering-Plough Animal Health. Built on Six Primary Principles • Certification of Individual or Groups of Animals • Unique animal ID system • Local Control of Data • Flexibility for Scale Up to NAIS • Intuitive, Simple & Practical Data Entry • Increasing Individual Cattle Value with Low Input Costs

  11. Pasture Cattle Program WEB BASED Age Verification Source Verification Health History Verification Movement Verification

  12. “Road Map” • Tri-Merit is also a “Road Map” for future verification needs. • Tri-Merit will have 2nd, 3rd, 4th, etc generations providing value and compliance in the market place.

  13. Age & Source Verification 4 Keys to Age/Source Verification: • Keep calving records (on paper, not just in your head) • Identify calves in some way • Be willing to share records with other segments • Do a little prep work to determine marketing options

  14. Benefits of • Premiums Paid for Certification • Moves Generic Cattle to “Brand-Name” Cattle • Preparation for Future USDA Regulations • Practical Solution with a Tangible “Product” • Easy to Use

  15. 0 Is Is Not • Source Identification • Age Verification • Health History Verification • Portal to NAIS • Flexible Value Added System • Total Herd Health Records • Qualified Select Sales Program • Strict Vaccination Program • Strict Weaning Program • Imposed Process Certification

  16. NAIS Compliant • ISO Compliant • Unique Individual Packaging • Packaged in Sequential Order • Cost Competitive

  17. Available Configurations • EID (RFID) only • EID with Small (calf) Panel Tag • EID with Large (feedlot) Panel Tag

  18. 0 • What factors should go into your decision in choosing a system for addressing Food Safety & Consumer Confidence? • Flexibility to meet data collection requirements • Address all four data value streams • Movement Verification [NAIS] • Source Verification • Process Verification • Age Verification • Cost effective • Strong field support • Stability of service provider • Responsive technology platform • Dedicated technology service support staff • Dedicated staff to meet evolution of consumer and government requirements TriΔMerit Meets All the Criteria

  19. 0 Your Role in Food Safety…… • The journey of a thousand miles begins with the first step.. • Unknown • The first step is yours….. • ask us about Tri-Merit™

  20. Thank You! For More Information David Knupp Global Animal Management, Inc david.knupp@mygamonline.com 309-337-9039 www.tri-merit.com www.mygamonline.com www.animal-track.com

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