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How to Talk about Our Future So we’ll Have One

How to Talk about Our Future So we’ll Have One. Stanley Wilder, University of North Carolina , Charlotte. Almost any educated person can deliver a lecture entitled “The Goals of the University.” Almost no one will listen to the lecture voluntarily. --Cohen and March, 1974.

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How to Talk about Our Future So we’ll Have One

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  1. How to Talk about Our Future So we’ll Have One Stanley Wilder, University of North Carolina , Charlotte

  2. Almost any educated person can deliver a lecture entitled “The Goals of the University.” Almost no one will listen to the lecture voluntarily. --Cohen and March, 1974

  3. Two Narratives

  4. What Doesn’t Change

  5. Expert Searching! • Read! • Information! • 100,000 volumes! Eat Your Vegetables Marketing

  6. Embracing their Self-Interest

  7. Google • Never set foot • I don’t need help • You’re obsolete • We have to cut $ • $ • You’re welcome • Your work, better… • Obsolete like education • Cut back on success • Point 2 • Point 3 Managing our Critics

  8. We don’t need a library • Not whether you need one, but whether you need a great one Managing our Critics

  9. Marketing is Knowing Them

  10. Indispensable • High use • We’re nice! • Let them sing our praises Show me Don’t Tell Me

  11. How to Talk about Our Future So we’ll Have One

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