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Sports & Entertainment I MARKETING Goods & Services Want vs. Need

Sports & Entertainment I MARKETING Goods & Services Want vs. Need . What in the world is marketing?. Marketing is… The process of developing, promoting, pricing, selling, and distributing goods, services, and ideas to satisfy customer’s wants and needs.

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Sports & Entertainment I MARKETING Goods & Services Want vs. Need

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  1. Sports & Entertainment I MARKETING Goods & Services Want vs. Need

  2. What in the world is marketing? • Marketing is… • The process of developing, promoting, pricing, selling, and distributing goods, services, and ideas to satisfy customer’s wants and needs. • Basically EVERYTHING that happens to get a product to you!

  3. Items that are Marketed • Ideas – Go Green, Click it or Ticket, Stop Smoking, Stay in School • Organizations – Profit & Non-profit. • Ex: Nike, Microsoft, Red Cross, and Victory Junction. • People – politicians, movie stars, athletes • Places- Tourist attractions, cities

  4. Items that are Marketed • Products - include both goods and services • Goods - Tangible items that satisfy customer’s needs and wants. For example, television, car, cell phone, and clothing. • Services - Intangible items that satisfy customer’s needs and wants. For example, admission to an amusement park, getting a haircut, seeing a movie, going to the doctor, or buying insurance. Durable Non-durable

  5. Wants vs. Needs Wants: Not a necessity, a desire. For example, a sports car versus an economical car. Needs: A necessity for living. For example, clothing, food, and shelter. VS.

  6. SEMI Activity • Complete Goods and Services Activity Handout (to get you started – brainstorming) • On another sheet of paper divide it into 4 sections and label them as follows: • Athlete • Professional Sports Team • Actor/Actress • Professional Entertainment Individual or Group (i.e. Kevin Hart, Blue Man Group, Broadway Series in Raleigh) • Identify a MINIMUM of 5 goods and services associated with EACH of your selections. • Be creative and use color (free hand draw or use magazines – DO NOT PRINT unless you print at home); Neatness and proper labeling counts. • Due tomorrow at the end of class • QUESTIONS??????

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