1 / 24

Enertia Powercycle

Enertia Powercycle. Andy Begay Kelley Shannon Noah Klumpp Calvin Seidler Kevin Morykwas Patrick Dugan Charity Guidry Mackenzie Ray. Enertia Powercycle. Where Brammo Started. Founded in 2001 Green Transportation Fun Stylish Simple. Where Brammo Is Currently .

finn
Download Presentation

Enertia Powercycle

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Enertia Powercycle Andy Begay Kelley Shannon Noah Klumpp Calvin Seidler Kevin Morykwas Patrick Dugan Charity Guidry Mackenzie Ray

  2. Enertia Powercycle

  3. Where Brammo Started • Founded in 2001 • Green Transportation • Fun • Stylish • Simple

  4. Where Brammo Is Currently • Distribution with Best Buy in California and Oregon • Targeted individuals interested in green transportation

  5. Where Brammo Is Going • College Campuses • Affordable Green Transportation • Stylish

  6. Go Team! Go Green!Target Audience • College Students • Living on/near campus

  7. The Competition • Zero Motorcycles

  8. The Competition • Segway • Bicycle • Hybrid Car ~ Toyota Prius

  9. Media Strategy • National • Television • Print • Magazines • Cosmo • Car and Driver • Online and Social Networking • Best Buy • Facebook

  10. Media Strategy • Local • Out-of-Home Media • On Campus Events • Billboards • Print • Campus Newspapers • Radio • Partnership • Coca-Cola

  11. Creative Strategy

  12. Creative • National TV Campaign • Link: http://www.youtube.com/watch?v=Xeea-doT2M8

  13. Creative • Magazines • Car and Driver, Motorcyclist, Cycle World

  14. Magazines • People, Time, Mac World

  15. Creative • Magazines • Cosmo, Elle, People -Made from recycled materials and 100% recyclable -No gasoline, no motor oil and no petrochemicals -Fully customizable -Completely electric -First electric power cycle designed -Sold and repaired conveniently at any Best Buy

  16. Creative • Magazines • Special Edition • Passion Pink

  17. Creative • Online

  18. Creative • Social Networking

  19. Creative • On-Campus Events ~ Fall • Tailgating • Free Cokes • $1 Hotdogs • Simulator Rides • Giveaways

  20. Creative • On-Campus Events ~ Spring • Free Cokes • Simulator Rides • Giveaways

  21. Creative • Billboards

  22. Creative • Billboards

  23. Creative • Campus Newspapers and Radio

More Related