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MEDIA RELATIONS

MEDIA RELATIONS. LPC(O) Executive Board Meeting March 22-24, 2013. Riding strategies for media. What are you trying to say? Who is the point of contact? Who is the face? Who do you talk to? How do you get published?. What are you trying to say?. Clear message First - What’s your goal?

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MEDIA RELATIONS

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  1. MEDIA RELATIONS LPC(O) Executive Board Meeting March 22-24, 2013

  2. Riding strategies for media • What are you trying to say? • Who is the point of contact? • Who is the face? • Who do you talk to? • How do you get published?

  3. What are you trying to say? • Clear message • First - What’s your goal? • Second - Who’s your audience? • FINAL- what’s your message?

  4. Who is the point of contact? • MP staff • Paid to have time to do it properly • Official and harder to ignore • Communications Chair • Easier to speak on background • President • May be best-known Liberal behind the scenes • May be too busy • Candidate/MP • Should not be speaking off the cuff

  5. Who is the face? • Candidate/MP • The main person the public needs to know • President • May be best-known Liberal behind the scenes • Formally the spokesperson for the EDA • Communications Chair • Might be most professional communicator • Might not have authority to be the face • MP staff • They aren’t paid to be famous

  6. Who do you talk to? • Local Paper, local cable, Snap • Personal Relationships • Talk to your best friend • One point of contact • Don’t micro-manage • Letters to the editor

  7. How do you get published? • Invite media • Get the times right • Follow up • Confirm the best time • Take your own pictures • They might not show • Write your own articles • They will publish if they need filler • Paid Advertising

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