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SECEPRO

SECEPRO. Industry trends. SECEPRO.

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SECEPRO

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  1. SECEPRO Industry trends SECEPRO

  2. SECEPRO Independent and critical media are essential to an informed democracy. But trends in news industry have changed. Media outlets are more and more influenced by corporate advertisers and PR. The SECEPROstands for support of professional standards in both PR and media simultaneously promoting the overall industries’ trends. SECEPRO

  3. SECEPRO STRUCTURE Area: South East and Central Europe Up to 20 countries (Italy, Austria, Romania, Bulgaria, BiH, Croatia, Slovenia, Greece, Macedonia, Serbia, Albania, Turkey, Montenegro, Slovakia, Czech Republic etc SECEPRO REGIONAL FORUM a professional, non commercial association SECEPRO EXPO a commercial event that will support a non commerical segment of SECEPRO SECEPRO Academy of Political Communication SECEPRO

  4. SECEPRO SECEPRO Regional Forum Supported by prominent professionals, academics, governments and NGOs SECEPRO Coordination Body 1. SECEPRO EXPO 2. Academy of Political Communication 1. Annual gathering of most respective PR, ad, new media and media professionals 2. Distance learning with a final week during expo Supported by PR agencies, media, production houses, new media and ad industry SECEPRO

  5. SECEPRO EXPO EVENT PROFILE  SECEPRO PR FAIR is a platform where the PR industry: PR Schools and agencies, media, new media, marketers, advertisers and other companies gather and meet to discuss and exchange their experiences in practice and where they present their achievements and products. SECEPRO

  6. SECEPRO EXPO Apart from the exhibits, expo stands, the event also has strong information componentre: industries’ trends (to be accomplished via workshops and presentations) Participants will be in position to attend face to face meetings that will be arranged prior to the event via SECEPRO web site and with coordination of SECEPRO staff The final week of Political Communication Academy will be aranged as a side event of expo (Academy will be run as online school with prominent professors throughout the year and final week for exams and diplomas will take place during SECEPRO Expo). SECEPRO

  7. Host- respective PR agencies or schools from countries in the region Expo Organization Official program Program created by participants Individual presentations Plenarry session Academy of Political Communication Workshops Face to face meetings /agencies clients Presentations Promo stands SECEPRO

  8. SECEPRO PR EXPO Participants PR agencies from SECE countries Media from SECE PR Schools and universities PR professionals from SECE countries Companies NGOs from SECE New media from SECE Creative people from SECE Advertisers from SECE countries SECEPRO

  9. SECEPRO EXPO SET UP ExpoSegments Segment 1 MEDIA (broadcasters and print), creative’s in media Segment 2 PR Schools and PR Agencies Segment 3 Advertising agencies and ad creative agencies Segment 4 Production houses, print houses Segment 5 New media (web sites, portals) Segment 6 Events/ organization/ BTL Segment 7 Industries’ employment opportunities Segment 8 Workshops and presentations Segment 9 Face to face meetings SECEPRO

  10. Why EXPO Conferences and festivals are common for PR and expo represents a new moment Each expo will be co-hosted by media and agencies in each respective country- they will be licenced for each segmentand will be in position to raise commercial revenues for organization The expo will be organized in interesting locations and will also represent a tematic event for example a SECEPRO FAIR in Dracula castle will have a Dracula theme for participants and hosts Prearranged Face to face meetings will represent a strong benefit of SECEPRO Expo Political Communication Academy will reinforce educational component of SECEPRO SECEPRO

  11. Some Fair Locations Dracula Castle Romania SECEPRO

  12. SECEPRO EXPO 2012 • To be held on the boat Vienna- Bratislava- Budapest- Belgrade down to Djerdap

  13. Some Fair Locations Vršački Breg Serbia SECEPRO

  14. Now comes the money Major financing sources For NGO segment/ foundations, EU projects funds, US project funds, international organisations For commercial segment- fair fees fom licence holders and core revenues from organisations, sponsorship For schools- direct schoolarships’ fees SECEPRO

  15. Expo money source- model 1 SECEPRO will collect the money from core organization namely Promotional video, audio and print production Sponsorship of fair including media sponsorships Selling publications and print Collecting license holders fees Collecting fees from entities outside thelicense holders like universities SECEPRO

  16. License holders-financing model 2 In each country license will be sold to so called co-host companies on annual basis fee. The holders may also hold the cross country license. Pavilion 1 MEDIA (broadcasters and print), creative’s in media Pavilion 2 PR Schools and PR Agencies Pavilion 3 Advertising agencies and ad creative agencies Pavilion 4 Production houses, print houses Pavilion 5 New media (web sites, portals) Pavilion 6 Events/ organization/ BTL Pavilion 7 Industries’ employment opportunities Pavilion 8 Workshops and presentations Pavilion 9 Face to face meetings SECEPRO

  17. Benefits for License Holders They will manage the segment(s) meaning that they are entitled to gather own revenues from selling sponsorships, stand branding, catering services and other subcontractors and to gather fees from companies and cotisation SECEPRO

  18. FAIR money source- model 3 SECEPRO local coordinators in each country takes over operational revenues and operate with local subcontractors SECEPRO

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