Enlight Software Ltd.

1. Educational Uses of Capitalism II Enlight Software Ltd.

2. Blending Entertainment and Education • Video games have made the leap from niche hobby to mass entertainment medium. • Games have affected how we spend our past-time and have taken online social activities to a new level via massively multiplayer online games. • Games are also making inroad into the higher education sector, thanks to its unique approach of introducing complex concepts with interactive and compelling simulations.

3. Uses of Video Games Video Games Entertainment Game-based eLearning Online Socialization

4. Blending Entertainment and Education Simulation video games complement traditional teaching methods to improve learning effectiveness. Traditional teaching methods emphasize on: • Theories • Understandings of separate business disciplines • Case study

5. Blending Entertainment and Education Traditional teaching methods: Pros: • Effective in introducing a systematic set of concepts to students. Cons: • Do not provide enough learning opportunities for creative uses of the theories to solve problems in the business world.

6. Comparisons of teaching methods Simulation Video Games Case Studies Lectures Textbook Cognitively Active Cognitively Active Cognitively Passive Real-time AI Competitors Static Competitors No Competitors

7. Blending Entertainment and Education Business simulation games: • are designed to complement the traditional teaching methods. • enable students to apply their theoretical business knowledge to an interactive environment. • AI competitors respond to the player’s business actions in real-time. The competition is intensive. • make the learning process more fun, increasing students’ motivation to learn.

8. AI competitors in a simulation game react in real-time. The competition is cut-throat.

9. Blending Entertainment and Education In a business simulation game: • Students assume the roles of top managers of a company • They must identify and evaluate market opportunities, formulate business plans and execute them to achieve results. • They have to make decisions in such business areas as marketing, sales, pricing, manufacturing, hiring, capacity planning, inventory management, research and development.

10. A dynamic market where AI competitors roll out new products of better quality and of lower prices constantly.

11. The player runs a department store in a simulation game

12. Blending Entertainment and Education In a business simulation game: • Students are given a specific set of business or financial goals to meet. • They have to face the consequences of their decisions. • So students must think hard about each decision they are going to make. • During the process, they also learn the essentials of leadership and team building.

13. Comparisons of teaching methods Simulation Video Games Case Studies Lectures Textbook Cognitively Active Cognitively Active Cognitively Passive Real-time AI Competitors Static Competitors No Competitors Dynamic markets with unpredictable changes, resembling the real business world

14. Capitalism – the business simulation game Enlight Software’s “Capitalism”, a PC-based business simulation game, is one of the most popular business simulation games on the market. A number of world-class universities used Capitalism in teaching business courses, including such notable ones as follows: • Harvard University • Stanford University • Duke University • University of North Carolina

15. Enlight’s Capitalism II business simulation game

16. Capitalism – the business simulation game • Business schools who have used Capitalism in teaching have reported overwhelmingly positive students feedback. Students’ interests in the course subjects and motivation to learn have increased markedly. • Professors who have used Capitalism were very pleased with the product’s performance as a teaching tool.

17. A city with dynamic economic activities in Capitalism

18. Capitalism – the business simulation game Notable quotes about Capitalism: “Capitalism is a world class, hands-on learning experience which I've used at Stanford School of Engineering and Harvard Business School. Gamers not only learn the subtleties of growing an entrepreneurial business but also learn about leadership and team building necessary in any business situation.” “Capitalism is very realistic and will allow the dynamics to change depending on whether you're selling a cola product, which is sort of a low tech-branded consumer good, or whether you’re selling consumer electronics or a PC.” - Professor Thomas Kosnik, Consulting Professor, Stanford University, and Lecturer, Harvard University

19. Capitalism – the business simulation game "This game does an excellent job of modeling many of the key aspects of modern business.” “In particular it's gratifying to me to see that the game rewards thinking about sources of long-term competitive advantage, be it from brand recognition, low production costs gained from learning-by-doing, a monopoly on high quality inputs, or a big technological lead.“ - Professor Drew Fudenberg Harvard University

20. Capitalism: a Closer Look In Capitalism, you may set up and operate companies in the following industries: • Retail • Manufacturing • Research and Development • Agriculture – farming and livestock raising • Mining – acquisition and extraction of natural resources • Forestry • Real Estate Development • Media companies

21. Agricultural business in Capitalism II

22. A mining operation

23. A factory manufacturing leather goods

24. The retail business

25. Research and development facilities

26. Real estate development

27. Capitalism: a Closer Look You may build a conglomerate with market presences on a large variety of products, including: Apparel - Automobile - Bath Supplies - Beverage Chemical Products - Computers – Cosmetics - Desserts Drugs - Electrical and Electronic Products – Food Footwear – Furniture – Jewelry - Leather Goods Livestock Products - Photography Products - Snacks Sport Equipment - Toys - Video Game Devices – Watches

28. Manufacturing Process of Sofas

29. Manufacturing Process of Cars

30. Manufacturing Process of Leather Shoes

31. Capitalism: a Closer Look You may set up a global chain of discount megastores, or focus on building up your reputation as an operator of high quality specialty stores such as follows: • Drug Store • Apparel Store • Automobile Outlet • Hardware Store • Footwear Store • Jewelry & Watch Store • Leather Store • Cosmetic Store • Furniture Store • Sports Store • Toy Store

32. Choose from a variety of retail store types in Capitalism II

33. Capitalism: a Closer Look Learn about the following business disciplines while you strive to build your own business empire: • Accounting • Advertising • Procurement • Private labeling • Supply chain management • Human resources • Staff training • Economic cycles • Labor costs • Economies of scale

34. Supply chain management – screen showing the logistics of a factory

35. Advertising – interface showing a list of advertising media

36. Accounting – the income statement

37. Human resources – the head hunting interface

38. Capitalism: a Closer Look The player may engage in the following Investment and financial activities : • Stock trading • Merger and acquisition • Issues of new shares • Buying back own company shares • Hostile takeover • Taking and repaying bank loans

39. The stock market simulation in Capitalism

40. Game Scenarios as Interactive Case Studies • Capitalism has taken business case study to a new level by putting the player into the role of CEO facing unique challenges in different scenarios. • The student must apply the learned theoretical business knowledge into resolving difficulties, carry out changes as necessary, and execute business plans to meet the objectives.

41. The scenario “A Full Lot”

42. The scenario “Meat Your Match”

43. The scenario “Bursting Bubble”

44. Metacritic.com posted an aggregate critic score of 82/100 and an aggregate user score of 9.1/10 for Capitalism 2.