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A Quick Guide to Writing a Proposal

A Quick Guide to Writing a Proposal. By Dr. Jennifer L. Bowie For the Rhet Comp Senior Seminar. What is a proposal?. A common business document An attempt to persuade the audience to take some form of direct action Developed to sell the idea Has a primarily persuasive purpose

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A Quick Guide to Writing a Proposal

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  1. A Quick Guide to Writing a Proposal By Dr. Jennifer L. Bowie For the Rhet Comp Senior Seminar

  2. What is a proposal? • A common business document • An attempt to persuade the audience to take some form of direct action • Developed to sell the idea • Has a primarily persuasive purpose • Provides persuasive answers to basic question (Lannon, 571) • Is informative, clear, and realistic

  3. What are the major sections: • Introduction: can be called a Purpose, Summary or Overview • Description of the Proposed Project • Statement of Work/ Work Plan • Qualifications/Personnel/Facilities • Budget • Conclusion

  4. What do we need to include? Part 1 • Introduction, Purpose, Summary or Overview: a concise paragraph or so summarizing the whole proposal, which includes • Statement of problem(s) or research question • Purpose and subject of proposal • Objective and overview of project and project plan • Any necessary background

  5. What do we need to include? Part 2 • Project Description& Work Plan: with a detailed discussion of • Problem: What leads to this project? If there is not an exact problem, present the research question. What are you researching and why? What gap or hole is this filling? What lead to this project idea? • Project goal/ purpose/objective: What is the purpose? What is your objective? How does this solve the problem or answer your research question? • Scope & Methods: What specific issues, points, or areas will you investigate? What methods will you use? • Audience: Who is the project for? Provide a detailed audience profile, perhaps even niches and personas of audience [hint: use Jeney’s Audience Analysis on page 38] • Genre/Media: What genre(s) and/or media will you use. Why are these your choices? How will it fit within the genre? What ways, if any, will it differ? Why is this medi(a/um) the best choice? How is the medi(a/um) conveying your message? • Work Plan: What do you plan to do? What will the project look like? What tasks and activities will you complete? What have you already completed? Who will be doing what? • Timetable: When will the work begin? How will the work be divided into phases or stages? When will you be finished? What schedule or timeline have you set or been given? When will you have certain tasks, activities, phases, and stages done?

  6. What do we need to include? Part 3 • Qualifications/Personnel/Facilities: Optional, not needed for this proposal. Provide information on the qualifications of your “team, personnel, and facilities. Discuss the roles of your personnel. • Budget: Optional, not needed for this proposal • Conclusion: which includes • a summary of the proposal • a statement on why the audience (of the proposal, in this case me, not the audience of the project, which may be different) should accept your proposed project

  7. Good luck & have fun

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