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Marketing Tactics January 17, 2012

Marketing Tactics January 17, 2012. Current Hostess Promotion. January’s Hostesses receive: A free personalized key chain Free shipping on your order Paperly’s standard Hostess Rewards continue to apply!. Retail value: $14.95. www.paperly.com/pdf/Paperly_Key_Chain_Jan2012.pdf.

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Marketing Tactics January 17, 2012

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  1. Marketing Tactics January 17, 2012

  2. Current Hostess Promotion • January’s Hostesses receive: • A free personalized key chain • Free shipping on your order • Paperly’s standard HostessRewards continue to apply! Retail value: $14.95 www.paperly.com/pdf/Paperly_Key_Chain_Jan2012.pdf

  3. Free Shipping • For the foreseeable future, spend at least $100 & we will ship the order directly for free! www.paperly.com/pdf/Paperly_Free_Shipping_Jan2012.pdf

  4. Retiring Products • Certain products/designs will be retired when Paperly’s new catalog is launched: Available in Border Collection Napkins still available, just icons disappearing www.paperly.com/pdf/Paperly_Retiring_Products_Jan2011.pdf

  5. Starter Kit: New & Improved • More value, lower price: $99 • Personalized samples at 40% off for 40 days www.paperly.com/pdf/Paperly_40-Off_40_Days.pdf • $30 towards personalized marketing materials www.PaperlyMerchandise.com • 12-Week Roadmap to Success www.paperly.com/pdf/Paperly_Starter_Kit.pdf

  6. 12-Week Roadmap to Success

  7. New “Active” Definition • An "Active Consultant" is one whose PSV is greater than or equal to $200 over the past three (3) months (i.e. a “rolling quarter”) • True intent: To prevent demoralizing new enrollees • The greatest impact of being Inactive? It eliminates your downline commissions! www.paperly.com/policy-statement.asp

  8. Business Development Leaders (BDL) • Will support the growth of Paperly’s existing and future leaders’ businesses by allocating inbound leads to BDL members • Stringent qualifications (see PDF below) • Consultants need to qualify each and every month • Leads need to be earned • Prevents an over-reliance on HQ for leads www.paperly.com/pdf/Paperly_BDL_Program.pdf

  9. Upcoming Conference • Welcome reception • New product introductions • DSA’s President: “An insider’s view of the direct selling industry” • Networking & brainstorming • Awards & recognition • Lots and lots and lots of fun www.paperly.com/pdf/Paperly_2012_Conference_Agenda.pdf

  10. Cruisin’ Into 2012 • Earn a 3-day, 2-night cruise with Paperly, plus a $250 travel allowance • Qualification period: 01/01/12 – 04/30/12 www.paperly.com/pdf/Paperly_2012_Incentive_Trip.pdf

  11. Tonight’s Topic: Marketing Tactics

  12. At Parties / Multi-Vendor Events • Stickers / contact info on your order forms • Ask: “Are you interested in hosting / joining?” • Leads Sheets • Virtual Office  Downloads  Printable PDFs • Business cards • Signs on your table • “Open Date Calendar” • “Help Wanted” • Banners / Placards Customer enthusiasm is greatest at purchase.Be sure to take advantage of this!

  13. Never Underestimate the Delivery • Stickers /contact info on products • Many purchases are gifts where the recipient knows little, if anything, about your business • Handwritten notes in bags • Next month’s Hostess promotion • Personalized delivery • In the most public place possible, preferably with lots of friends around Customer enthusiasm runs extremely high at delivery.Don’t miss out!

  14. E-Newsletters • Paperly’s e-newsletter service starting March 2012 You control the sidebar, including a photo, welcome message, contact information and links. Paperly will contribute 2-5 pieces per newsletter • Sneak Peek will occur at Conference next week

  15. Social Media • Facebook, Twitter, blogs, YouTube, LinkedIn, etc. • If you don’t know what to do, review others pages for best practices • Can be beneficial, but also can be a big distraction • Suggestions • Quality beats quantity • 10-15 minute commitment every day – no more! • It’s a dialogue, not a monologue • Product images generate the greatest response • Giveaways and contests can help build an audience

  16. Paperly’s Marketing Portal • Personalized materials, professionally printed, reasonably priced • Business cards • Banners / Placards • Postcards • Gift labels • Car clings (magnetic & vinyl) • You can use Paperly Dollars – ask for promo codes • Check it out if you haven’t already! www.PaperlyMerchandise.com

  17. Networking Groups • Create & practice your 30-second elevator pitch • Need ideas? • Women-only networking groups are often most beneficial • Ask other small business or direct sellers in your community what they do • Ask your local Chamber of Commerce for ideas • Bring plenty of business cards and samples • Be prepared to ask for referrals • Doctors, lawyers, real estate agents, etc.

  18. In Your Community • Set-up a table one weekend a month at a local retail store • Sponsor an event for your favorite charity • Hold a “thank you note” event • Connect with your school’s PTA • Offer products in your school’s color or using their logo Other ideas???

  19. A Few More Announcements…

  20. Thursday’s Opportunity Call • “Is Paperly Right for You?” • 30-minute call, no cost, no obligation • Open to Recruits & Consultants • Need to register… www.paperly.com/info

  21. Launch of Spring 2012 Catalog • Early February – Sneak Peek at Conference • New Consultants will receive catalogs as an extension of their recently purchased Kit • If enrolled after 09/01/11 and your 2011 PSV > $0 • If enrolled after 01/01/12  automatic • New sample set • 33% sample sale You’ll be able to order catalogs & samples VERY soon!

  22. February’s Hostess Promotion • Host a Paperly party in February and earn a free personalized note cube Retail value: $26.95 / Hostess price: FREE www.paperly.com/pdf/Paperly_Note_Cubes_Feb2012.pdf

  23. Questions?

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