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CHÂTEAU FELICE

Salomé Hauffray Valentine Lehagre Claire Le Bideau. A Californian wine venture. CHÂTEAU FELICE. Licence 3 - LEA. Problematiques. Why California is favorable to wine-growing ?

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CHÂTEAU FELICE

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  1. Salomé Hauffray Valentine LehagreClaire Le Bideau A Californian wine venture CHÂTEAU FELICE Licence 3 - LEA

  2. Problematiques • Why California is favorable to wine-growing ? • What shows that France is present in the universe of Château Felice, and in a general way in the world wine-growing sector ?

  3. Sommaire • INTRODUCTION – Identity card • BODY Part 1 – Why California is the best wine-growing area in the US Part 2 – French Touch Part 3 – French wines vs Californians • CONCLUSION

  4. Identity Card • Name : Château Felice • Aim : Create top notch American wines • Where : Healdsburg, Sonoma County, CA • Date of creation : 1992 • Annual Production : 4,500 cases • Distribution area : 12 American States • Characteristics : Large range of products Multi sector venture

  5. Why California is the best wine–growing area ? • Healdsburg, Sonoma County, California • Favorable climate to wine culture - Pacific Ocean - Mountains • California := World’s 4th largest wine producer = 90% of American wine production

  6. French Touch • The name : Château Felice • Gastronomy • The itch for respecting European tradition

  7. French Influence • The recipes, example : Coq au Vin

  8. French wines vs Californians

  9. French wines vs Californians "What happened in 1976 was a complete shot in the arm for the Californian wine industry . Until then growers had been having terrible trouble convincing leading restaurants even in Washington or New York to serve Californian wine. But two days later everything changed. It was a bloody good thing. Not only did it convince people that something good was coming out of California but it was a much-needed wake-up call for the French."

  10. Conclusion • Château Felice : National luxury venture Multi Services activity Respects European tradition • 200 000 employments • 45 billions $ each year in CA’s economy • Export rate of American wine sector : 250% • Globalization

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