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PART II PREPARATION/ PROCESS

PART II PREPARATION/ PROCESS. CHAPTER THREE COMMUNICATION. COMMUNICATION. Framework for Communication Communication Theories Communication Models The Communication Process Goals and Purposes of Communication. Communication Theories.

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PART II PREPARATION/ PROCESS

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  1. PART IIPREPARATION/PROCESS CHAPTER THREE COMMUNICATION

  2. COMMUNICATION Framework for Communication Communication Theories Communication Models The Communication Process Goals and Purposes of Communication

  3. Communication Theories • Communication theories address a variety of areas and contexts: • Verbal and Nonverbal Messages • Interpersonal/Relational • Cultural • Group/Organizational/Public Communication • Mass Communication

  4. Public Relations borrows from several theory areas • This would depend on the goals, purposes, objectives, and context for communication. Basic messages from Information Theory Public communication from Rhetorical Theory Mass communication Theories

  5. Examples of Mass Communication Theory applied toPublic Relations • Two-Step Flow Theory • Spiral of Silence

  6. Public Relations Models • Grunig-Hunt Models • Press Agentry/Publicity Model • Public Information Model • Two-Way Asymmetric Model • Two-Way Symmetric Model

  7. The Communication Process SEMDR SEMDR

  8. SEMDR Communication Process Source Encoding Message Decoding Receiver

  9. Communication Process Model

  10. Communication Process Elements • Source-origin of communication • Message-content of the message • Encode-translates idea into message • Decode-breaks down the message • Receiver-targeted message recipient NOTE: Processing and feedback necessary by all parties involved.

  11. Clue: Inhibits the message from being received. What are some barriers to communication?

  12. Clue: Two workers engaged in a planning meeting for a campaign Answer: Interpersonal communication What are some of the contexts in which communication occurs?

  13. Our words our open to interpretation..... • Can you think of an example?

  14. They’re only words….. • “Can’t we all just get along?” • “I never inhaled.” • “If they don’t fit, you must acquit.” …but we remember them.

  15. Some words stay in the lexicon….. • Hanging chads • Embeds • Would they be understandable in all contexts?

  16. Symbols • What symbol is used to identify your school? • Why would organizations like your school want to use symbols? • What are some organizational symbols that are evident on campus?

  17. Semantics • Are there any differences here? • I want you to use the color red to identify our logo. • I want you to use fire engine red to identify our logo.

  18. Points to remember • The message must be clear to all parties. • Write and speak with the audience in mind.

  19. Clue: Corporations Can you identify some recent problems that some organizations have had with communication?

  20. Goals/Purposes of Communication • To inform, persuade, motivate, or build understanding

  21. Hierarchy of Communication Goal/Purpose Objective Planned approach Research Write Edit/Rewrite

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