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Intro. . Danny – Managing Website Editor, working very closely with Fifteen, life coach Joe Gray – graduated 3 rd group of apprentices in 2005, private Chef and catering company Cooking together at tonight’s function . History of Fifteen – why did Jamie start it? .
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Intro... Danny – Managing Website Editor, working very closely with Fifteen, life coach Joe Gray – graduated 3rd group of apprentices in 2005, private Chef and catering company Cooking together at tonight’s function 1
A little bit about Fifteen... Fifteen is a restaurant group that uses the magic of food to give unemployed young people a chance to have a better future. Founded by Jamie Oliver in 2002, Fifteen London is the flagship restaurant and training ground for young apprentice chefs. Two other locations have followed the same inspirational model: Fifteen Amsterdam and Fifteen Cornwall. Each restaurant redirects its profits into individual registered charities. The money raised funds unique apprentice programmes, in order to train the next generation of professional chefs. 3
Who are we... Fifteen’s Apprentice Programme is part of a charity called the The Jamie Oliver Foundation (no.1094536). Its mission is to educate and empower people through food. This is achieved through teaching, training and employment, and also by making good clear information available to as many people as possible. Under the Foundation there are three other charity activities: Jamie’s ‘Feed Me Better’ School Dinners campaign Jamie’s Ministry of Food Kitchen Garden project The charity also aims to set up a US-based subsidiary - the ‘Jamie Oliver Food Foundation’ - which will oversee a fourth activity called ‘Jamie Oliver’s Food Revolution’. 4
More on Fifteen... End of 2009 – 329 students recruited / 70% graduated / 91% of work as Chefs Fifteen’s reach is greater than the stats – every Friday recruitment day / advice for social services, job centre, local authorities # Video ofEmma–current apprentice ”They put a light on inside me that I never had before.” Ben Chapman, 2004 graduate 5
Course structure... Selection – unemployed youth from ages 16 – 24. 1 year course, they obtain level 2 certificate in professional cookery Course is very “hands on” to suit youth who are already facing huge personal challenges 24% college, 65% kitchen, 11% personal development 5 principles – personal development, professional development, formal learning, work experience, sourcu 6
How does Fifteen suvive... Selling merchandise Restaurant profits go back into the charity Fundraising – Jamie’s Big Night Jamie donated all proceeds from “Cook with Jamie” No Government funding # Video of Ben Chapman – 2nd group of apprentices, graduated 2004 7
Lessons we have learnt... • Our wish is to create a best-in-class training opportunity and to reach more young people • “Life in the present tense” social report 2007 – imperative to look at mistakes and improve. • 90% of apprentices regard their time with Fifteen as a positive, indeed life changing experience. • 2011 – Social Return on Investment - for every £1 invested in Fifteen, £9.50 of social value is generated. 8
The results... • Mixture of apprentices • Mentoring and solid graduate network (they meet once a month) • Outreach programme 9
Looking to the future... • Bring training in house and have it accredited • Offer this qualification to other groups • Partner with other social enterprises such as San Patrignano – learn from them and offer more skills training • # Video of Jamie 10
Contact... Danny McCubbin Managing Website Editor Danny.mccubbin@jamieoliver.com 11