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Factors affecting share prices Many factors but key factor is investor emotion (SENTIMENT) best pictured as a never ending tug-of-war battle between two teams TWO EMOTIONS IN PLAY: team fear versus team greed. The tension between these two (2) emotions sets stock market prices.
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Factors affecting share pricesMany factors but key factor is investor emotion (SENTIMENT)best pictured as a never ending tug-of-war battle between two teamsTWO EMOTIONS IN PLAY:team fear versus team greed The tension between these two (2) emotions sets stock market prices