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Fit Londoners Explain Why Companies Need to Start Giving Video the Respect it Deserves Fit Londoners is convinced that video is the new TV and has facts to support this claim. Video streaming online will account for 80 percent of all web traffic by the end of 2018. That means the way your customers interact with your business is undergoing a fundamental shift and the rate of change is lightning fast. Your Buyers are Drowning in Content More than 90,000 articles being published on the web every day. That may seem huge, but this number is miniscule when you compare it with the number of tweets and Facebook status updates people publish every day. Twitter users publish more than 500 million tweets on a given day and the number of Facebook status updates is approximately 423 million. That’s humongous. Add to that billboards and offline texts that your customers encounter in the course of their daily lives, and you can easily see why they are overwhelmed with content. That Has Led to Internet Users Stop Reading Everyone, including your competitors and your clients’ friends and family, have turn into publishers. That has made it difficult for businesses like you to grab prospective buyers’ attention. Recently, a Nielsen Norman Group study showed that Internet users read about only 20 percent of the text on a web page. The rest is ignored. Tufts University researcher Maryanne Wolf agrees. She argues that reading text online is like “like your eyes are passing over the words but you’re not taking in what they say.” Internet users have got used to ignore what they see online. This phenomenon is as true of businesses in communications as it is for small mom-and-pop stores. Video Helps You Grab Eyeballs In a world where the written word is losing its value, video is holding onto its promise. It can make you stand out. In fact, Fit Londoners is convinced that video marketing is your chance to break through the textual clutter, be more visible, and reach out to customers where and when they feel comfortable: Right into their Facebook or Twitter feeds, or Google search results. The benefits of adopting video marketing into your digital marketing campaigns are many. Here are the top five of them. Engage More
You can increase customer engagement 4X or more through video marketing. Provide Superior Service Eight out of 10 Internet users will watch only the video on a webpage if the webpage hosted both a video and a text. Video marketing is your chance to give your clients what they want. Increase Sales Everyone in the industry knows that creative videos have positive impact on sales. Get Found More Often Your clients are already discovering you on search engines and social media websites. Video marketing will expose your brand to customers on YouTube, DailyMotion, and other video hosting platforms. Get Video to Work for You Video is the present and the future of marketing on the web. Get this powerful tool to work for you. Team up with Fit Londoners, the superior video marketing agency in London, and witness videos enhance your brand and increase your sales.