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Session 1: Role and Responsibilities

Session 1: Role and Responsibilities. Club Public Relations Committee Bob Conner, President – RC of Minden Paul Kiser, D5190 PR Chair, Reno Sunrise. Learning Objectives. Understand the role of Club Public Relations Identify the role of the Public Relations Committee

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Session 1: Role and Responsibilities

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  1. Session 1:Role and Responsibilities Club Public Relations Committee Bob Conner, President – RC of Minden Paul Kiser, D5190 PR Chair, Reno Sunrise

  2. Learning Objectives • Understand the role of Club Public Relations • Identify the role of the Public Relations Committee • Select appropriate committee members FEB 2010 D5190 PAK PR 1.02

  3. What is Public Relations? • Publicity • Public image • Other? FEB 2010 D5190 PAK PR 1.03

  4. What message does your Club want to send? • To the public • To the Rotary Family • To Rotarians FEB 2010 D5190 PAK PR 1.04

  5. What tools does the Club have to send the message? • Externally • Internally FEB 2010 D5190 PAK PR 1.05

  6. What is the goal of Club Public Relations? Establishing and promoting a favorable relationship with the local community* (*including Rotarians and their families) FEB 2010 D5190 PAK PR 1.06

  7. What Message Does This Send? FEB 2010 D5190 PAK PR 1.07

  8. What is the role of Club PR Committee Create a coordinated communications effort of the internal and external messages for your club. FEB 2010 D5190 PAK PR 1.08

  9. What are the responsibilities of the PR Committee? • Identify how PR can assist Club* goals • Determine internal message needs • Determine external message needs • Develop internal and external message goals • Quarterly evaluate PR success • Know the resources available from RI and District (NOTE: Club goals, not just PR goals) FEB 2010 D5190 PAK PR 1.09

  10. How do you make your Club ‘PR Smart’? • Be aware of District and RI news sources/information • Know the media people in your community • Updated and dynamic Club website • Encourage members to wear their lapel pin and purchase Rotary license plate holders • Encourage members to be aware of his/her personal PR impact/image FEB 2010 D5190 PAK PR 1.10

  11. How does the Club prepare for a media interaction? • Know the facts of the story you wish to promote. • Designate your spokespeople. • Prepare fact sheets. • Write a news release. FEB 2010 D5190 PAK PR 1.11

  12. Who affects the Club message? • Internally? • Externally? FEB 2010 D5190 PAK PR 1.12

  13. Who should be on the Club PR committee? FEB 2010 D5190 PAK PR 1.13

  14. Did We Do It? • Understand the role of Club Public Relations • Identify the role of the public relations committee • Select appropriate committee members FEB 2010 D5190 PAK PR 1.14

  15. Session 2:Developing Goals Club Public Relations Committee

  16. Learning Objectives • How to establish Club PR goals • How to build an Action Plan • How to establish a follow through plan for Club PR goals FEB 2010 D5190 PAK PR 2.16

  17. How Can Club PR Help…. • Membership? • Recruitment? • Retention? • Community Service? • The Rotary Foundation? • Vocational Service? • International Service? FEB 2010 D5190 PAK PR 2.17

  18. How can the PR Committee Assess Club needs? • For what is your Club known? (Club reputation?) • What areas would your Club like to improve? • What PR tools does your Club use? • What PR tools does your Club want to develop? FEB 2010 D5190 PAK PR 2.18

  19. What PR resources does the Club have available? • Internal Expertise • Area Resources • District Resources • Rotary International Resources FEB 2010 D5190 PAK PR 2.19

  20. What are the key elements of effective goals? • Shared • Measurable • Challenging • Achievable • Time specific FEB 2010 D5190 PAK PR 2.20

  21. What should be done at the first Club PR meeting? • Decide who to include in planning process • Assess current PR tools • Discuss other PR tools • Discuss Club goals and needs • Determine PR message goals • Determine the Action Plan • Determine evaluation methods FEB 2010 D5190 PAK PR 2.21

  22. What are the elements of each PR Goal? • Who will be responsible? • Time frame needed to complete it? • What resources will be needed? • How can it be evaluated? FEB 2010 D5190 PAK PR 2.22

  23. How often should PR goals be set/re-evaluated? • Short Range – Quarterly/Monthly • Constant Monitoring/Review • Annual: July 1 to June 30 • Reviewed at least quarterly • Long-Range: 3 to 5 years • Reviewed at least annually FEB 2010 D5190 PAK PR 2.23

  24. Goal Example #1 • Club Goal – Attract Younger Members • PR Goal – Use new Social Media for additional club information outlet • Facebook, Yahoo Group, Twitter, LinkedIn, Blogging, Other? FEB 2010 D5190 PAK PR 2.24

  25. What steps of action can the PR Committee take? • Research Resources • Contact Resources • Report and Decide • Establish Plan for Implementation • Take action • Evaluate effectiveness FEB 2010 D5190 PAK PR 2.25

  26. What resources should be researched? • In-club Social Media (SM) expert? • Other Area Clubs SM expert? • Search each SM for “Rotary” • District Public Relations resources • RI information • Google search FEB 2010 D5190 PAK PR 2.26

  27. What are the elements of an Action Plan? • Determine Research Assignments • Determine Contact Assignments • Set a ‘Report Results’ meeting • Determine plan for implementation • Determine evaluation methods • Set a Goal Evaluation meeting • Act • Evaluate FEB 2010 D5190 PAK PR 2.27

  28. What goal setting issues have we missed? • Does the goal need funding? • Funding sources? FEB 2010 D5190 PAK PR 2.28

  29. Did We Do It? • How to establish Club PR goals • How to build an Action Plan • How to establish a follow through plan for Club PR goals FEB 2010 D5190 PAK PR 2.29

  30. Session 3:Case Study Exercises Club Public Relations Committee

  31. Learning Objectives • Identify challenges and solve problems that your committee may face • Practice problem solving Public Relations issues FEB 2010 D5190 PAK PR 3.31

  32. Case Study ONE • Rotary Club of West Pine Membership FEB 2010 D5190 PAK PR 3.32

  33. What did you learn? • What solutions did your group find? FEB 2010 D5190 PAK PR 3.33

  34. Case Study TWO • A Reporter Calls FEB 2010 D5190 PAK PR 3.34

  35. What did you learn? • What did the Club President do well? • What could be improved? • What did you learn? FEB 2010 D5190 PAK PR 3.35

  36. Did We Do It? • Identify challenges and solve problems that your committee may face • Practice problem solving Public Relations issues FEB 2010 D5190 PAK PR 3.36

  37. What’s Next? • Complete the Session Evaluation • Meet with Club Leadership this afternoon • Create your Club PR Committee • Schedule your first Quarterly Club PR Committee meeting FEB 2010 D5190 PAK PR 3.37

  38. Questions? District Contact Paul Kiser District Public Relations Chair pakiser@sbcglobal.net 775.224.2228 FEB 2010 D5190 PAK PR 3.38

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