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Check out in-depth benchmarks for Google and Microsoft Ads in the top 20 industries. Get insights on CTR, CPC, CVR, and CPA to set expectations at the right level. For any help for digital marketing services, PPC, SMO visit our company- https://fivensonstudios.com/
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Good Google Ads Benchmarks In 2023
Is this a good click-through rate for our campaigns? Why is our cost per conversion high? Is this in line with our competitors? What’s a good conversion rate? Why was performance down yesterday? Meeting Agenda
Search campaigns in Google Ads Objectives Click-through rate (CTR) Average cost-per-click (CPC) Conversion rate (CVR) Cost per acquisition (CPA)
3-5% The average click-through rate across all industries sat between 3-5% in 2023.
Test Test out other search engines besides Google. T Goals Set the right (and realistic) goals for your campaigns G I B Invest Invest in a good keyword strategy. Budget Choose the right budget(s) for your campaigns.
Landing page Mobile Friendly Don’t forget about the mobile experience! Focus on your landing page strategy and ad optimization. Tips Campaign performance
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