How the role of an advertising agency is changing in the digital age

1. How the role of an advertising agency is changing in the digital age? Enquiry 09310055885 PR and Advertising agencies work just like a tailor. It creates television commercial, plans how and when it should be delivered and submits it to the client. This agency takes the effort of selling the product to the clients. Today PR and advertising agency does all jobs beyond creating campaigns, they also do social media, mailers and develop a content strategy. The advertising agency has following roles: 1. Create an advertisement on the basis of information gathered about the product. 2. Doing research about company and product. 3. Working on feedback from clients and customers and then deciding the further line of action. Agencies have a team of copywriter, art directors and planners. There are 5 types of advertising and PR agencies: 1. Full-service agencies 2. Interactive agencies 3. Creative boutiques 4. Media buying agencies 5. In-house agencies A creative agency consists of a creative team that is responsible for creating unique ideas, conceptualize campaigns and develop plans suiting the expectations of the clients. The timing of agencies is usual, but the timings of most creative agencies exceed the usual working hours. In defining the role of an advertising agency, the onset of the relationship and during regular intervals can save your time. Creativity is about polishing imagination and turning thoughts into ideas that give the project an edge. They also expect their employees to have a positive approach so that creativity thrives. They primarily work to get a conceptual look and the ability to produce ideas. Have the motivation and desire to execute the job to the highest standard. For More Information www.flagscommunications.com