1 / 10

Risk Perception and Risk Communication

Risk Perception and Risk Communication. Risk Perception. “People are disturbed, not by things, but by the view they take of them.” Epictetus Judgements regarding risk fueled more by fear than facts. Risk Perception . Risk = Hazard + Outrage Peter Sandman

flann
Download Presentation

Risk Perception and Risk Communication

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Risk Perception and Risk Communication

  2. Risk Perception • “People are disturbed, not by things, but by the view they take of them.” Epictetus • Judgements regarding risk fueled more by fear than facts

  3. Risk Perception • Risk = Hazard + Outrage • Peter Sandman • “There are 3 kinds of lies - lies, damned lies, and statistics.” • Mark Twain

  4. Risks feared more: new human-made imposed upon them associated with death from untrustworthy source directly affect you affect our children high uncertainty Risks feared less: natural choice involved may also provide benefit under your control from trusted source we are less aware of threatens others Risk Perception

  5. Risk Communication involving Hazards (CDC) • Questions to prepare for: • Why did this happen? • Why wasn’t this prevented? • What else can go wrong? • When were you notified about this? • What does this information mean? • How are ill going to get help? • What can we expect? • What bad things aren’t you telling us?

  6. Risk Communication involving Hazards (CDC) • Information sought by media: • casualties, conditions, treatment • property damage • response to relief activities • resulting effects (stress)

  7. Risk Communication involving Hazards (CDC) • Don’t try to over reassure the public • Inappropriate to ask people to abandon their fears • Give people action steps to do

  8. Risk Communication involving Hazards (CDC) • Timely/accurate release of information • Be honest, report lack of facts now • Keep messages simple/straightforward (avoid scientific explanations) • Have experts ready to address risks • Get info out to local officials (they are trusted more - let them give info out)

  9. Risk Communication Examples • Colony of Aedes Agypti found in research building one floor down from Containment Insectary where they are used in research • BL2 waste inadvertently disposed of in general trash • Red biowaste bags found in dumpster at condominium • Missing, unaccounted for animals infected with TSE’s

  10. Risk Communication Examples • Animal care staff potentially exposed to biohazards from unauthorized experiment • Envelope, mail, packages with suspicious powder, oily substance on or in it • Staff of child-bearing age exposed to reproductive pathogen • Loss of biohazardous material from research lab (unaccounted for) • Lab acquired infection in researcher; route of infection unknown

More Related