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eBooks. I Love Technology Lafayette Public Library February 5, 2010. People don't read anymore. - Steve Jobs , January 2008. eBooks: There's an app for that. - Steve Jobs , January 2010. Digital Books. source: Forrester Research , 2009. U.S. consumer eBook purchases
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eBooks I Love Technology Lafayette Public Library February 5, 2010
People don't read anymore. - Steve Jobs, January 2008 eBooks: There's an app for that. - Steve Jobs, January 2010
U.S. consumer eBook purchases • 2009: 3 million • 2010: 6 million , estimate • U.S. dedicated reading devices sold • 2009: 3 million • 2010: 10 million, estimate • Number of downloads of public library eBooks • 2003-2008: 10 million • 2009: 19 million eBooks By The Numbers sources: Forrester Research and Overdrive, 2010
eBook revenue growth chart 2002 - 2009source: Forrester Research, 2009
First eBook 1971
Project Gutenberg (www.gutenberg.org) • Began in 1971 by Michael S. Hart • Started with the Declaration of Independence • By 1987 he had added over 300 eBooks to the project • volunteers scanned other public domain eBooks • 100,000 eBooks are available • 3 million eBooks are downloaded each month
Cost of computer media storage dropped Internet expanded from universities to homes and businesses File sharing exploded around the world Advances in scanning technology Growth in personal computing - laptops early 1990s
1997 - 2007 • PDAs became popular • Dedicated Reading Devices begin to sell • Rocket eBook • Franklin E-Bookman • Palm Pilot • MobiPocket and Peanut Press, two of the first eBookstores opened • Electronic Paper Displays drop in price - begin use in consumer products, Ex: E Ink • 2005 - Amazon.com buys Mobipocket • 2006 - Sony releases Reader • 2007 - Amazon releases Kindle
E Ink • E Ink contains millions of microcapsules • Positively charged white particles • Negatively charged black particles • Suspended in a clear fluid • Plastic film screen laminated to a circuit layer • Display controlled by giving the film an electric charge • Paper-like display, very low power usage, long battery life • 200 dpi+ grayscale
Music has gone digital Video has gone digital What about Books? What is the advantage to going digital?
For Consumers: Portable Font Available Books stay in perfect condition Hard to damage Multiple devices For Libraries: Shelf reading not required The dog did not eat your book, and the staff did not forget to check it in No overdue fines, or notices, ever Library service becomes more valuable to those who could not visit during regular hours Advantages of eBooks
Current Dedicated Reading Devices Popular eBook Readers
Amazon Kindle 2 • $259 • Largest collection of new releases/bestsellers • $9.99 for bestsellers • 3G Whispernet • 6" E Ink Screen • 2 Gig Internal Memory • text-to-speech capability • AZW File Format, no EPUB
$259 6" E Ink Screen Color LCD Input Screen 2 Gig Internal Memory 3G and WiFi Connectivity EPUB and EDP File Formats Barnes and Noble nook
The Sony Reader Pocket Edition • $199 • 5" E Ink Screen • 512mb Internal Memory • No 3G or WiFi Connectivity • EPUB File Format
Apple iPad • $499 • 9.7" LCD Screen • 16 Gig Internal Memory • Touch Screen Input • WiFi • EPUB File Format
Read eBooks on your iPhone or iPod Touch with apps like Kindle and Stansa.Advantage: Many consumers already own device.
Most of the Device Manufacturers have their own eBookstores. • Amazon • Barnes and Noble • Sony • Prices for eBooks range from $5.99 for eBooks on sale to 14.95 for bestsellers and new releases.
New Independent EPUB Bookstores are growing Ex: Kobo Books Most books $8.99 to $10.99. Several books sell for less than $5.00
How much are you willing to pay for an eBook?More importantly, how much profit are publishers willing to give up? Publishers make the pricing decisions. Amazon has attempted to hold bestseller prices below $10. Are eBook sales taking money away from print books in large numbers? Not as much as you would think. Do publishers have an incentive to "kill" eBooks? What impact will Apple make? Biggest question of 2010.
Amazon Kindle Plain Text PDF MobiPocket .AZW (properitary) B & N nook EPUB PDF eReader (properitary) eBook File Formats Sony Reader Plain Text EPUB PDF BB eBook (proprietary)
Table of File Formats: listed byHardware Device & File Format
EPUB • Open eBook standard of the International Digital Publishing Forum • EPUB file format has the extension .epub • EPUB is designed to have reflowable content, meaning the text can be changed for each device as needed for easier reading • Pages re-justify smoothly as font and screen size change • EPUB is an XHTML-based format • It supercedes the older Open Book format
Grab something from the web and read it on your device. Convert a file saved in one format to another format. All formats have different properties. Edit a file format to unlock features. Create an eBook to share with others. Why would you want to convert or edit an eBook?
eBook Digital Rights Management • Nearly all eBooks have some form of Digital Rights Management. • eBook DRM: copy protection that follows the eBook and the device the work is registered on. • Publishers use it to keep eBooks from being pirated and illegally shared; however it also limits legitimate buyers from using eBooks they already own in ways they want. Ex: What happens to all the eBooks you bought for your Kindle when you buy a nook after having a Kindle for two years? • DRM free eBooks may not happen any time soon. • Buyers can protect themselves by purchasing eBooks that are formatted to some standard, like EPUB. These can at least be read on multiple devices, even though they still have DRM restrictions.
Privacy: Who knows what you are reading and should you be concerned? EFF's eBook Buyer's Guide to Privacy • Can What You Read Be Monitored? • Google Books: Yes, books and pages viewed are stored • Amazon Kindle: Yes, books and pages read are stored • B&N nook: N/A • Sony Reader: No, Does not collect data on device Source: Electronic Frontier Foundation, January 2010
EFF's eBook Buyer's Guide to Privacy, Jan 2010 Do companies track what books you purchase or checkout? • Google Books: Yes, all items are associated with a google account • Amazon Kindle: Yes, a purchase history is compiled for each account • B&N nook: Yes and No, online B&N purchases are compiled but books obtained somewhere else are not tracked • Sony Reader: Yes and No, online Sony Reader Store purchases are compiled but books obtained somewhere else are not tracked