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Broadband Summit

Broadband Summit. February 7 th , 2013 Dale Merten C.O.O. Objectives. Identify all barriers to adoption Overcome those with straightforward solutions. Increase adoption from 40% to 100%. Target Audience. Only requirement is you do not subscribe to broadband

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Broadband Summit

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  1. Broadband Summit February 7th, 2013 Dale Merten C.O.O.

  2. Objectives • Identify all barriers to adoption • Overcome those with straightforward solutions. • Increase adoption from 40% to 100%

  3. Target Audience • Only requirement is you do not subscribe to broadband • Income, education, experience, age, race, physical abilities is unimportant • We cast a WIDE net!

  4. How it works • Free laptop • Free broadband for 2 years (5mb min) • Free installation • At least 40 hours classroom training • Basic skills to advanced MS Office • Social media, Ebay, you name it • Transportation if required

  5. Partners • Cowlitz Tribal Housing • Classrooms & transportation • Centralia Community College • A wonderful instructor! • Chehalis Tribal Council • Multi-site training • NTIA • Could do it without you!

  6. Results • Program funded 750 new subscribers • Currently just under 600! • All age groups, income brackets, ethnic backgrounds, education levels participate at similar rate • We have made a huge difference in peoples lives

  7. What We Have Learned • Direct Mailers don’t work • Waste of money and trees • Door to door works • The right approach easily opens the door • Face to face works • Community events, school district, senior centers, church • A friendly newspaper works • A few good words better than 1000 ads

  8. The Toughest Nut To Crack • Relevance • “I see no need to be online” • Our adoption rate is above 80% • Those few holdouts may never adopt • More will adopt over time • Most people did not have a cell phone in 1990 • We must accept less than 100% is OK • As long as 100% have access

  9. Broadband Summit February 7th, 2013 Dale Merten C.O.O.

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