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Essential pieces. Composition and layout Text Graphs and charts Photographs Type/font style Color. Abstract. Top. Left to Right. 36”. Bottom. Conclusion. 48”. Composition and layout. 1. 2. 3. Title Big Idea. Subtitle specifics provided. Abstract. Introduction.
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Essential pieces • Composition and layout • Text • Graphs and charts • Photographs • Type/font style • Color Posters Design and Composition
Abstract Top Left to Right 36” Bottom Conclusion 48” Composition and layout Posters Design and Composition
1 2 3 Title Big Idea Subtitle specifics provided Abstract Introduction Methods Results 48” Conclusion 36” 3 Column layout Posters Design and Composition
4 5 1 2 3 Abstract 36” Conclusion 48” 5 column layout Showing A Cyclical Process Posters Design and Composition
Title Big Idea Subtitle specifics provided Introduction Abstract 48” Methods Results Conclusion 36” Asymmetrical layout Posters Design and Composition
Type • Your choice of type, and the way you use it, plays a major role in the success of your presentation. • Your choice of type, and the way you use it, plays a major role in the success of your presentation. • Your choice of type, and the way you use it, plays a major role in the success of your presentation. Posters Design and Composition
Maximize foreground background contrast t o Type • Avoid clichés: typeface establishes tone of poster • Weight contrast: light, medium,bold • Capitalization: MAY BE DIFFICULT TO READ • Contrast: Posters Design and Composition
Develop a Type Hierarchy Title to be largest/boldest Text to be simple, easy to read Labels for table, charts and photos to be smallest Chart 4: Comparison of Seasonal Growth Patterns in Rubus Posters Design and Composition
Color • Hue: another name for color • Chroma: the brightness or dullness of a color • Value: the lightness or darkness of a color Posters Design and Composition
Primary colors Posters Design and Composition
Secondary Colors • Two primary colors mixed together Posters Design and Composition
Color • Tint: color + white • Tone: color + gray • Shade: color + black Posters Design and Composition
Warm Colors • Exciting, advancing Posters Design and Composition
Cool Colors • Calming, receding Posters Design and Composition
Complementary Colors • Opposite on the color wheel • Highest, striking contrast Posters Design and Composition
Color • Tint, tone, or shade “it down” • Reduce harshness • Reduce eye strain Posters Design and Composition
Color • Mono-chromatic colors: using any shade, tint or tone of one color Posters Design and Composition
Color schemes Showing A Cyclical Process Abstract Conclusion Posters Design and Composition
Abstract Conclusion Color schemes Showing A Cyclical Process Posters Design and Composition
Color Website addresses: • Interactive color wheel: www.sherwin-williams.com/DIY/interior/colorselect/confidence/dwc4.asp • How the eye works to perceive color and the 3 properties of color: www.thetech.org/exhibits_events/online/color/eye • General color information: http://www.busybrushes.com/Classroom/harmonyintro.html Posters Design and Composition