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eBusiness and eResearch

eBusiness and eResearch Professor Michael Vitale Director, Centre for Management of IT Melbourne Business School, The University of Melbourne President, Association for Information Systems The Hats I am Wearing Today Aug-99 Shopping on the Internet Increases

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eBusiness and eResearch

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  1. eBusiness and eResearch Professor Michael Vitale Director, Centre for Management of IT Melbourne Business School, The University of Melbourne President, Association for Information Systems

  2. The Hats I am Wearing Today © Vitale and Weill 2000

  3. Aug-99 Shopping on the Internet Increases Source: CommerceNet and Nielsen Media Research “Purchasing & Shopping as Compared to Usage 1995-1999” “Internet Users Top 92 Million in US & Canada” www.commerce.net, Research Note No. 99, June 23, 1999 and August 1999 © Vitale and Weill 2000

  4. Physical World Virtual World Leverage Physical Assets Leverage Information Assets Brand Brand or Rating Agency Value Chain Competency Nets & Complementors Fixed Pricing Dynamic Pricing Proprietary Systems Open but not frictionless with multiple infrastructures From Place to Space: “we’re gonna have a revolution” migration Marketplace Marketspace1 1 Marketplace to Marketspace term introduced by Jeff Rayport and John Sviokla in their pioneering work “Managing the Market Space”, Harvard Business Review, Nov-Dec 1994. © Vitale and Weill 2000

  5. Which Hat are You Wearing? •  •  •  © Vitale and Weill 2000

  6. What is ‘Relevant Research’? • Interesting - addresses audience’s issues • Applicable - able to be utilised, prescriptive • Current - present-day technologies, issues • Accessible - understandable, enjoyable Source: Benbasat and Zmud, MISQ, March 1999 © Vitale and Weill 2000

  7. Some Circulation Numbers • HBR • SMR • MISQ 400,000 40,000 4,000 © Vitale and Weill 2000

  8. Reflections on Relevance • What articles do you assign? • Who do you think of as “influential”? © Vitale and Weill 2000

  9. Rigor Relevance The Impact Frontier Davenport and Markus, MISQ, March 1999, p. 23 © Vitale and Weill 2000

  10. The Importance of Relevance • Funding • Recruiting • Motivation © Vitale and Weill 2000

  11. Why Are We Not Relevant? • Don’t care • Don’t want to be • Can’t afford to be • PhD • promotion and tenure • professional reputation • too much else to do • Don’t know how © Vitale and Weill 2000

  12. Maybe It’s a Distribution Problem? • Academic journals are a very narrow channel • Old wine in new bottles is not the complete answer either • Shameless commerce: watch for MISQE • Other distribution channels • students • consultants © Vitale and Weill 2000

  13. Maybe It’s a Segmentation Problem? • Who is the target market? • Each other • Managers • Consultants • Students • Etc • Each segment has a preferred style, medium, attention span, etc. © Vitale and Weill 2000

  14. Relevance is in the Air • People are excited about information systems • …and people are nervous as well • People want to know what we already know and what we will know in the future • Rigor and relevance need not always be seen as mutually exclusive • We have met the enemy, and ... © Vitale and Weill 2000

  15. One More Hat • Time for Discussion! © Vitale and Weill 2000

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